13th June 2025
Expanding into the US is a major milestone for growing e-commerce businesses. But without the right setup, navigating US compliance, import regulations, and logistics can feel overwhelming. Here’s a simple, four-step guide to help your brand successfully enter the US market.
An EIN is essential for doing business in the United States. It acts as your federal tax ID and is required to open marketplace accounts like Amazon.com or Walmart.com, import products, and file taxes. You can apply over the phone and receive it immediately: this should be your first step.
To import goods into the US, you’ll need a recognised Importer of Record and a listed consignee. We recommend logistics partners like Westbound, who can manage customs clearance and ensure your goods are delivered efficiently. This step is only possible once your EIN is active.
To operate smoothly in the US, you’ll need warehousing for inventory and fulfilment partners to handle orders. We suggest Westbound for holding stock and Amazon FBA or Walmart WFS for order fulfilment — giving you fast delivery and no customer service burden. Stock flow management is key to keeping costs low.
Learn more about US Marketplace Services
You can either extend your Amazon EU Seller Central account to the US or use a Merchant of Record service like Infinity Blue Group. Most US marketplaces will require a tax interview during registration, so your EIN must be in place before you begin.
Infinity Blue Group supports e-commerce brands with cross-border compliance, logistics, and marketplace strategy — so you can scale globally with confidence. be sure to check out our full Cross-Border services