Regional Marketplaces

Strategy & Expansion

We help you expand into regional marketplaces with confidence. From optimising sales and managing operations to navigating compliance, our expert team in these areas ensure your success on these domestic platforms.

Bol.com

Bol.com is one of the largest online marketplaces in the Netherlands and Belgium, offering a vast range of products including electronics, books, toys, fashion, and home essentials. Originally launched as an online bookstore, it has expanded to become a comprehensive e-commerce platform where third-party sellers can list their products. Bol.com provides fulfillment services, marketing tools, and customer support, making it a popular choice for businesses aiming to reach Dutch and Belgian consumers. With a strong reputation for customer satisfaction and fast delivery, it competes with global giants like Amazon in the region.

Target+

Target+ (Target Plus) is the third-party marketplace of Target, one of the largest retail chains in the U.S. Launched in 2019, it allows select brands and sellers to list their products on Target’s e-commerce platform. Unlike open marketplaces like Amazon or Walmart Marketplace, Target+ operates on an invitation-only basis, ensuring product quality and brand consistency. It primarily focuses on categories like home goods, apparel, toys, and electronics. Sellers benefit from Target’s vast customer base and reputation, but they must meet strict requirements to join. With its curated approach, Target+ enhances the company’s digital presence while maintaining quality control.

Allegro

Allegro is Poland’s largest online marketplace, offering a wide range of products, including electronics, fashion, home goods, and automotive parts. Founded in 1999, it has grown into one of Europe’s top e-commerce platforms, competing with Amazon and eBay. Allegro operates a business-to-consumer (B2C) and consumer-to-consumer (C2C) model, allowing both businesses and individuals to sell products. It provides various services, such as Allegro Pay (financing options) and Smart! (a subscription for free shipping). The platform is known for its user-friendly interface, strong logistics network, and localized services, making it a dominant player in Poland’s digital retail market.

European Market

Zalando

Zalando is Europe’s leading fashion and lifestyle e-commerce marketplace, headquartered in Germany. Founded in 2008, it operates in over 25 countries, offering clothing, shoes, and accessories from well-known brands and independent designers. Zalando follows a hybrid model, selling its own inventory while also allowing third-party sellers to list their products via the Zalando Partner Program. It offers innovative features like AI-driven fashion recommendations, sustainability-focused initiatives, and a premium loyalty program. Zalando’s strong logistics network and customer-centric policies, including free shipping and returns, make it one of the most trusted fashion retailers in Europe.

Noon

Noon is a leading e-commerce marketplace in the Middle East, serving customers in the UAE, Saudi Arabia, and Egypt. Launched in 2017 by billionaire Mohamed Alabbar, Noon offers a wide range of products, including electronics, fashion, beauty, groceries, and home essentials. It competes with Amazon’s regional counterpart, Amazon.ae (formerly Souq), by providing local fulfillment centers, express delivery, and a seller-friendly marketplace. Noon also operates Noon Daily for groceries and Noon Food for restaurant deliveries. With significant investment and strong regional branding, Noon is one of the dominant online shopping platforms in the Middle East.

What We Do

Strategy & Expansion

We work with you to identify the most suitable global marketplaces based on your brand’s products and target audience, creating customised expansion plans.

Account Setup & Management

We support with registrations, verification, and compliance, ensuring smooth store operations with inventory tracking, pricing strategies, and performance monitoring.

Product Listing Optimisation

We create & enhance your product descriptions, titles, and images while implementing SEO best practices for improved marketplace visibility.

Marketing & Advertising

We develop targeted advertising campaigns, PPC strategies, and promotional activities to drive traffic to your listings and increase conversions.

Customer Service & Reviews Management

Provides multilingual customer support, manages returns, and encourages positive reviews to enhance brand credibility.

Takealot

Takealot is South Africa’s leading e-commerce marketplace, offering a diverse selection of products, including electronics, fashion, home goods, and groceries. Launched in 2011, it has grown rapidly, acquiring Mr D Food and Superbalist to expand its services. Takealot enables third-party sellers to list their products, benefiting from its robust logistics network and fulfillment centers. The company is known for frequent sales, fast delivery, and a strong customer service approach. With a dominant market share in South Africa, Takealot is considered the country’s equivalent of Amazon, providing a one-stop online shopping experience for millions of consumers.

More About South Africa

Cdiscount

Cdiscount is one of France’s largest online marketplaces, specializing in electronics, home appliances, furniture, fashion, and groceries. Established in 1998, it has grown into a major e-commerce player, competing with Amazon France. Cdiscount allows third-party sellers to list their products and offers fulfillment services through its Cdiscount Fulfillment program. It also provides financing options, subscription-based discounts, and localized customer support. With a focus on affordability and frequent promotions, Cdiscount attracts millions of French consumers looking for competitive pricing and reliable delivery. Its strong logistics network and strategic partnerships have solidified its position in the French e-commerce market.

Catch

Catch (formerly Catch of the Day) is one of Australia’s largest online marketplaces, known for offering daily deals and discounted products across multiple categories, including electronics, fashion, homeware, and groceries. Established in 2006, it has become a major e-commerce player in Australia, attracting bargain hunters and price-conscious shoppers. The platform allows third-party sellers to reach Australian consumers while leveraging Catch’s logistics and customer base. In 2019, it was acquired by Wesfarmers, the parent company of Kmart and Target Australia, further strengthening its retail influence. Catch is recognized for its competitive pricing, frequent promotions, and strong brand reputation.

Wayfair

Wayfair is a leading online marketplace for home furnishings and décor, operating in North America and Europe. Founded in 2002 in the U.S., Wayfair offers an extensive selection of furniture, home accessories, lighting, and outdoor products. It follows a drop-shipping model, partnering with manufacturers and third-party sellers to deliver products directly to consumers. Wayfair is known for its massive inventory, personalized shopping experience, and augmented reality tools that help customers visualize furniture in their homes. Despite its competitive market, Wayfair continues to grow through aggressive marketing, exclusive product lines, and a focus on home-centric e-commerce solutions.

ManoMano

ManoMano is a specialized online marketplace for DIY, home improvement, and gardening products, serving customers across Europe. Founded in 2013 in France, it provides a platform for third-party sellers, including small businesses and major brands, to reach a dedicated audience. The marketplace offers expert advice, tutorials, and personalized recommendations to assist customers in their projects. With a focus on niche markets, ManoMano differentiates itself from general e-commerce giants by catering to DIY enthusiasts and professionals. It has expanded to multiple European countries, including the UK, Germany, and Spain, becoming a top choice for home improvement shopping online.

Cross-Border Solutions

Brandguard

In today’s digital world, brand protection is essential for maintaining your company’s reputation, revenue and customer trust. BrandGuard provides detailed reports and analytics which help you effectively manage infringement cases and reduce legal risks. BrandGuard from Infinity Blue continuously scans global databases for trademark infringements, sending automated alerts on new applications and conflicts to protect your brand.

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Merchant Of Record

Do you want to test a new marketplace or territory, or would you simply prefer for sales to be under Infinity Blue? Our Merchant of Record (MOR) services make this possible. We will account for all applicable taxes on your behalf and ensure compliance in the country of sale using our experienced local teams.

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Importer Of Record

We can provide full-service Importer of Record (IOR) management of stock imports, either for marketplace fulfilment or ‘self-fulfilment into a designated warehouse, so there are no barriers to prevent you from embarking on your marketplace journey with Infinity Blue.

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Logistics

Expanding into new markets? Let Infinity Blue Group and our logistics partner, Westbound, take care of your warehousing and fulfillment needs so you can focus on growing your brand. With a global network of warehouses and specialist marketplace logistics expertise, we ensure your products are stored, managed, and shipped efficiently across numerous leading platforms.

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WHAT THEY SAY

Localisation

“We have people on the ground that know the culture, know the sales channels, know what works and what not to do, we play an active role in ensuring brands succeed in their expansion plans.”

AL BAKER, GROUP CEO

FAQs

How can you help manage my Marketplace accounts effectively?

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We handle everything from product listings and SEO optimisation to PPC ad campaigns and account health management. Our team ensures your brand stays competitive by maximizing visibility, improving conversions, and increasing sales on whichever marketplace you choose.

How can you help my brand expand into new international markets?

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We provide end-to-end cross-border solutions, including market research, localisation, compliance management, and marketplace integration. Whether you're expanding to the US, EU, or emerging markets, we help streamline the process for a seamless global launch.

What logistics support do you provide for marketplace selling?

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We assist with warehousing, fulfilment, and last-mile delivery solutions tailored to each marketplace. Whether using Amazon FBA, 3PL services, or TikTok Shop fulfilment, we ensure smooth operations and timely order fulfilment.

Case Stories

Shine Drinks

400%Year-on-Year Sales Growth

Graham’s Natural

19%Conversion Rates Across All Platforms

Infinity Beverage

Strategy & Expansion

Bol.com

Target+

Allegro

Zalando

Noon