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Infinity Beverage

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The Infinity Method

Scaling your brand on digital marketplaces takes more than just listing products—it requires strategy, precision, and local expertise. We do the groundwork so you don’t have to. Our proven approach ensures your brand doesn’t just enter new markets but thrives in them. From audits to ongoing optimisation, we unlock endless growth opportunities.

Discover & Define | Build & Launch | Manage & Grow

Discover & Define

A strong marketplace strategy starts with clarity. We take a deep dive into your brand, market position, and global potential—aligning your ambitions with data-driven insights. Our discovery process uncovers untapped opportunities, ensuring every move is intentional and built for long-term success.

Why this step is vital:

  • Market Readiness Assessment – We analyse where your brand fits in the global marketplace landscape
  • Competitive Intelligence – Deep research into competitors, category trends, and growth potential.
  • Strategic Roadmap – A tailored, data-backed plan designed for scalable success.

Build & Launch

Launching on a marketplace isn’t just about setting up a store—it’s about strategic execution. From optimising your listings to navigating marketplace algorithms, we ensure your brand stands out, ranks higher, and converts better. With our expertise, your brand is built for global success from day one.

Why this step is vital?

  • Seamless Brand Integration – Establishing a presence that aligns with your identity and resonates globally.
  • Conversion-Driven Optimisation – High-impact listings, A+ content, and enhanced brand storytelling.
  • Market-Specific Precision – Cultural and regional insights to maximise relevance and sales.

Manage & Grow

Success doesn’t stop at launch. With dynamic optimisation, proactive management, and data-led decision-making, we keep your brand ahead of the curve. We adapt to market shifts, fine-tune performance, and drive sustainable growth, ensuring your marketplace presence continues to scale.

Why this step is vital?

  • Ongoing Performance Optimisation – Continuous refinement to boost rankings, conversions, and sales.
  • Market Adaptability – Agile strategies that respond to trends and consumer demand in real-time.
  • Revenue Protection & Growth – Smart pricing, ad management, and logistics to drive profitability.
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Marketplaces

Cross-Border Services

Retail Opportunities

We specialise in helping brands successfully expand into the US, South African & Australian retail market. With our expertise, strategic partnerships, and end-to-end retail support, we navigate the complexities of major retailers, ensuring a seamless and profitable launch.

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Merchant Of Record

Do you want to test a new marketplace or territory, or would you simply prefer for sales to be under our name? Our Merchant of Record (MOR) services make this possible. We will account for all applicable taxes on your behalf and ensure compliance in the country of sale using our experienced local teams.

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Importer Of Record

We can provide full-service Importer of Record (IOR) management of stock imports, either for marketplace fulfilment or ‘self-fulfilment into a designated warehouse, so there are no barriers to prevent you from embarking on your marketplace journey with Infinity Blue.

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Logistics

We use our network of partners to manage your global shipping solutions, working with services such as Fulfilment by Amazon (FBA) and Prime-accredited third-party logistics (3PL), ensuring cost-efficient and timely deliveries to your customers.

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Supporting Growth

Case studies
Mood Living

Mood Living

+55%Unit Sales YoY

Graham’s Natural

Graham’s Natural

19%Conversion Rates Across All Platforms

FAQs

We handle everything from product listings and SEO optimisation to PPC ad campaigns and account health management. Our team ensures your brand stays competitive by maximizing visibility, improving conversions, and increasing sales on Amazon.

We provide end-to-end cross-border solutions, including market research, localisation, compliance management, and marketplace integration. Whether you're expanding to the US, EU, or emerging markets, we help streamline the process for a seamless global launch.

TikTok Shop allows brands to sell directly within the platform, leveraging short-form video and livestream shopping. We manage everything from product setup and ad campaigns to influencer collaborations, ensuring high engagement and increased conversions.

We assist with warehousing, fulfilment, and last-mile delivery solutions tailored to each marketplace. Whether using Amazon FBA, 3PL services, or TikTok Shop fulfilment, we ensure smooth operations and timely order fulfilment.

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