Most stores do not have a traffic problem. They have a conversion, merchandising, and measurement problem that compounds quietly every month. Roar Studios builds and optimises ecommerce stores as operators, not observers: fixing the journey, testing the assumptions, and holding the numbers to account from first session through to repeat purchase.
Roar Studios has built, launched, and scaled DTC stores across drinks, apparel, homeware, and beauty, owning the P&L rather than reporting on it. That team sits inside Infinity Blue Group, so the same operators who grew those brands are the ones reviewing your funnel, your merchandising, and your creative.
“Growth online is not one big idea. It is a hundred small decisions made in the right order, measured properly, and repeated until they compound.”
DTC and e-commerce brands built, run, or optimised by the team.
Revenue influenced across the stores we manage and advise.
Conversion and merchandising tests shipped and measured.
Month-on-month conversion rate increase.
Years of running commerce operations for challenger brands.
Product pages, paid social and lifecycle all need different assets, shot with the sale in mind. Roar Studios produces the full range in house, from studio product sets and on-model shoots through to short-form video built for the feed and the PDP.
A worked example of how Roar Studios connects content, merchandising, and analytics on a live store: what we changed, in what order, and what it did to revenue per session.
Day-to-day ownership of the storefront: ranging, collection logic, pricing presentation and promotional calendars. We treat the store as a shop floor, not a template, keeping stock visibility, bestseller placement and seasonal campaigns working together so the products that carry your margin are the ones customers meet first.
Structured testing across landing, product and checkout, prioritised by revenue per session rather than opinion. Every test is briefed, built and measured properly, and the losing variants teach us as much as the winners, so the roadmap keeps sharpening instead of restarting each quarter.
Assortment, bundling and margin architecture built around what your customers actually buy together. We review pricing ladders, bundle logic and category depth against real basket data, then shape the range so entry products lead to higher-value repeat orders rather than one-off discounts.
Clean tracking, honest attribution and a weekly commercial read the whole business can act on. We fix the measurement first, then report on the numbers that decide budget: contribution margin, revenue per session, repeat rate and cohort value, in plain language rather than dashboards nobody opens.
We took ownership of the content and PR strategy, producing a diverse mix of video, photography, editorial and graphic assets across one unifying narrative. Three dedicated events brought journalists, influencers and consumers into the story, while a long-lead PR launch was paired with fast-moving short-form social and influencer activation, extending reach organically without additional media spend.
Positioning, distinctiveness and creative direction the whole store can be built from.
Photo, video and motion produced in house for the PDP, the feed and the funnel.
Owned and earned presence that builds demand ahead of the click, not after it.
PPC, paid social and affiliates run against contribution margin rather than platform ROAS.
Store management, merchandising and a continuous test programme across the journey.
Technical, category and content work that compounds in search instead of renting traffic.
Lifecycle, retention and flows that earn their share of revenue from existing customers.
Fragmented commerce execution creates hidden costs. A content team that does not know which SKUs carry margin. A CRO programme that never reaches the merchandiser. A reporting stack that nobody trusts.
Roar Studios connects the full loop inside Infinity Blue Group: store, content, testing and analytics working from the same commercial feedback, so the right parts are talking to each other.
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