The latest news, insights and updates from Infinity Blue.
It’s a phrase that’s often repeated, but rarely unpacked: “Walmart is within 10 miles of 90% of American households.” On the surface, it sounds impressive — but when you dive deeper, it reveals a major strategic advantage that every retailer (and investor) should pay attention to, especially as the battle for omni-channel dominance intensifies against giants like Amazon, Target, and…...
Expanding into international markets presents an exciting opportunity for brands looking to scale. However, the process is often fraught with challenges—understanding market nuances, ensuring regulatory compliance, and navigating logistics can be daunting. This is where Infinity Blue Group steps in.…...
If you’re a seller on Amazon or Walmart, both platforms rolled out major listing updates: Amazon’s SP-API and Walmart’s Omnispec 5.0. The changes are much more than backend housekeeping—they’re fundamental shifts that could affect your visibility, your conversions, and your…...
Takealot is at the forefront of South Africa’s booming e-commerce scene, with more businesses embracing the shift online. The country’s leading online marketplace offers incredible opportunities for sellers, but mastering its intricacies can be daunting. Let Infinity Blue help you…...
Content marketing is the practice of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Instead of pushing a sales message, content marketing aims to provide useful information, insights, or entertainment that meets…...
In today’s fast-paced digital landscape, you’ll hear the phrase ‘content is king’ thrown around! However, the key to creating impactful, engaging content lies not in simply producing a large quantity, but in creating the right kind of content for the…...
User-generated content (UGC) has become a driving force in modern marketing, reshaping how brands connect with audiences. With consumers seeking authenticity and engagement, UGC offers a powerful way to build trust and credibility. But what exactly is UGC, and why…...
Expanding into new international markets can be a game-changer for e-commerce brands. If you’re looking to scale your business in South Africa, there’s one marketplace that stands out above the rest—Takealot.com. With an annual e-commerce growth rate of 14%, South…...
In the competitive e-commerce space, leveraging Amazon’s advanced content tools is essential. For brands on Amazon, A+ Content and Premium A+ Content (A++) provide two powerful options for enhancing product listings, boosting visibility, and increasing conversions. This guide will explore…...
With Amazon settling on our shores in the foreseeable future, we must prepare ourselves for their inevitable launch. We will delve into the strategies that can help your direct selling brand flourish on Amazon, outranking your competitors and attracting a…...
