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Insights

Infinity Blue Group Acquires Commercial Growth Partner | Rocketfuel Strategies
The TikTok Shop Flywheel: A Phased System for Sustainable Growth
TikTok Shop UK Is An Opportunity: Who Is Winning, and Why
What Is TikTok Shop? (And Why It Isn’t Just Another Sales Channel)
A Five-Point Model for Choosing International Markets
How to Sell on Walmart Marketplace: The Complete Guide
Access U.S. Retail for Functional Food & Beverage Brands
TikTok Shop: Social Commerce As The New Retail
Strategic brand content in 2026: From storytelling to conversion
Going global: Scaling across digital & retail channels

Market Identifier

[email protected]
MORE VIEWS ISN’T THE PROBLEM

Turning Attention Into Revenue Is.

Millions of views mean nothing if they don’t convert. Most brands treat content, creators, affiliates and paid ads as separate jobs run by separate people, and the learnings never make it back to the next brief. Infinity Blue Group partners with 3318 Creative to close that loop, so every video, every creator post and every ad is working towards one thing: predictable, profitable sales on TikTok Shop.

Everything Your Brand Needs

Content Volume & Testing

High output, constantly tested content, organic and paid, video and static, so your account never relies on a single post to perform.

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Creator & Affiliate Management

From sourcing to briefing to activation, we manage the full creator lifecycle so partnerships actually convert into sales.

TikTok Shop Optimisation

Content and strategy built specifically for native in-app buying behaviour, not just brand awareness.

Paid Ad Testing & Scaling

Organic winners whitelisted and scaled through Spark Ads, backed by a constant pipeline of fresh creative.

Studio, Location & Broadcast Production

World-class studios, locations and full production capability, from TikTok Shop assets through to TV and brand campaigns.

OUR EXPERIENCE

Built By Operators, Not Just Creatives.

“We don’t hand brands a folder of videos and wish them luck. We built our approach from actually running TikTok Shop accounts, so every piece of content, every creator and every affiliate is working towards one number: sales.”

JORDAN ABRAHAMS – FOUNDER & CEO, 3318 CREATIVE
THE TIKTOK SHOP SYSTEM

How We Turn Content Into Commerce

Packages ranging from 15 to 60 pieces a month, designed to win the algorithm and keep your account constantly testing.

Driving traffic to your live events and key content, building brand awareness at scale.

Leveraging key live moments to connect with your customer base and drive impulse purchases.

Activating the right affiliate partnerships to reach new audiences, drive conversions and feed real sales data back into your next content brief.

Every step above compounds, driving greater sales and increased algorithm pick up.

WHAT IT TAKES TO FIND SUCCESS

The Numbers Don’t Lie.

10x

The amount of creative the top 1% of ecommerce companies test versus competitors

49%

Faster revenue growth for brands that use video, as of 2024

87%

Of all internet traffic is now video

93%

Of brands gained a new customer because of a video on social media

PRODUCTION CAPABILITY

Content, Built For Any Budget Or Ambition.

Our production team caters to a wide range of needs and budgets, from high-quality studio content for product-focused ads to world-class locations for brand showcases. Whether it’s a fully equipped studio shoot as part of our retainer model, a location shoot spanning urban landscapes to untouched nature, or a bespoke production built entirely around your brand, we bring the right setup to match your ambition. If you need video content, we can make it happen.

View Details
THE 4 PILLARS WE RELY ON

Consistency Beats A Single Viral Hit.

No fixed campaign cycles. New ideas and trends are constantly tested, so performance never relies on the success of a single batch of posts.

Content is never treated as one precious idea. We mix and match hooks, creators and formats to systematically isolate what actually performs.

Native creators bridge corporate messaging and authentic platform culture, bringing unpolished delivery that builds trust and drives conversion.

Data goes stale quickly on TikTok. High performing formats are scaled immediately, underperforming formats are cut without ego.

Proof In Practice

Real Results, Not Just Promises

HICARS

Car Accessories | TikTok Shop US

HICARS operates purely on performance-based affiliate commissions (10-20%), scaling through high-volume shoppable video content created by category-aligned creators – not through paid influencer deals or heavy brand spend. The majority of their revenue is driven entirely by the affiliate programme alone, demonstrating the power of creator-led distribution at scale. We’re proud to be their TikTok Shop agency.

$3.78M
GMV in 180 Days
$2.85M
By affiliates
$21k/day
Avg daily revenue

Our Process

01

Discovery

We focus on getting to know you, your brand, your products and your audience, so we can craft briefs that feel like they came from you. This means understanding your tone, your customers and what’s already worked, as well as where the gaps are. We take the time to dig into your market position and your competitors, so nothing we produce feels generic or borrowed from someone else’s playbook.

02

Creativity

We do the heavy lifting, from brief to mood boarding to creating. You can be as involved in the process as you want to be, whether that’s signing off at each stage or trusting us to run with it end to end. Our creative team blends platform expertise with genuine storytelling, so every idea is built to perform on TikTok Shop while still feeling authentic to your brand.

03

Delivery

As a TikTok Shop agency, we deliver your content ready for use on whatever platform you need it. That includes correct formatting, sizing, and specs, so there’s no extra work on your end before it goes live. We also keep the door open for feedback and quick turnarounds, so your content pipeline never grinds to a halt waiting on revisions.

WHY 3318 CREATIVE & INFINITY BLUE GROUP

We Don’t Manage Vanity Metrics. We Run Growth Engines.

Our approach comes from actually running and scaling ecommerce brands on TikTok, not managing corporate accounts from a distance. We start with your product margins, unit economics and inventory, and build the creative strategy backward from there.

We don’t treat creators like billboards. They’re independent operators and salespeople with their own style and incentives, and we build affiliate strategy that aligns their success with your GMV, leading to more natural content and stronger conversion

Rather than capping production at a fixed number of videos a month, we look at the data daily. What works is whitelisted and scaled through Spark Ads. What doesn’t is replaced immediately.

Most importantly, we set expectations honestly. TikTok Shop takes time to become properly profitable, and we guide brands through that build phase rather than promising overnight virality.

 

Talk To Us
CONTENT. CREATORS. AFFILIATES. ADS.

One Connected System

Fragmented TikTok execution creates hidden costs. A content team that doesn’t know which SKUs are selling. An affiliate manager recruiting creators without knowing what the paid team needs. A paid media team testing creative that never feeds back into the next brief.

3318 Creative connects the full loop: strategy, creator sourcing, affiliate activation, content and paid ad testing, all working from the same commercial feedback. It’s not about doing more; it’s about making sure the right parts are talking to each other. You can review how 3318 Creative works as a TikTok Shop agency in more detail before getting in touch.

Visit 3318 Creative

TikTok Shop Insights

Insights
TikTok Shop UK Is An Opportunity: Who Is Winning, and Why
TikTok Shop UK Is An Opportunity: Who Is Winning, and Why

The TikTok Shop Flywheel: A Phased System for Sustainable Growth
The TikTok Shop Flywheel: A Phased System for Sustainable Growth

What Is TikTok Shop? (And Why It Isn’t Just Another Sales Channel)
What Is TikTok Shop? (And Why It Isn’t Just Another Sales Channel)

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