Infinity Blue Group Acquires Commercial Growth Partner | Rocketfuel Strategies
16th July 2026
We’re excited to announce that Infinity Blue Group has acquired a Rocketfuel Strategies, the retail growth agency founded by Daniel Hoare. This acquisition brings retail expertise directly into Infinity Blue Group’s offering, making us the only global commercial growth partner covering every sales channel: marketplace, ecommerce, social commerce, retail, and content.
Two Growth Engines, Now One
Rocketfuel Strategies was built by Daniel Hoare, who scaled Prime Hydration to £150M in the UK and has driven growth for brands including 3D Energy, Alani Nutrition, Congo Brands, and Quest Nutrition. His retail expertise now sits alongside Infinity Blue Group’s existing capabilities across Amazon, Walmart, TikTok Shop, Meta, Shopify, Google, and Klaviyo.
“This acquisition has taken the proven and aggressive success model I have built to the world. We are now truly unmatched as a growth engine, and we will set new expectations others cannot achieve,” says Daniel Hoare.
What This Means for Brands
With this move, Infinity Blue Group can now support brands across the full commercial journey, from digital and marketplace growth through to physical retail and social commerce, all under one partner rather than several disconnected specialists.
It also strengthens our global footprint. With offices and content studios in the UK, USA, South Africa, and Australia, we’re better placed than ever to help brands grow internationally, wherever their customers are.
We’re already putting this expanded capability to work, onboarding new brands, including a major US beverage brand, while continuing to invest in the growth of our existing portfolio.
Get in Touch
If you’re looking for a single commercial growth partner who can move across digital, marketplace, retail, and social commerce, we’d love to talk.
