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Insights

Infinity Blue Group Acquires Commercial Growth Partner | Rocketfuel Strategies
TikTok Shop UK Is An Opportunity: Who Is Winning, and Why
What Is TikTok Shop? (And Why It Isn’t Just Another Sales Channel)
A Five-Point Model for Choosing International Markets
How to Sell on Walmart Marketplace: The Complete Guide

Market Identifier

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Let’s Grow Together

The company operates across four key pillars: Marketplaces, Digital Commerce, Retail, and Content, providing expert strategies and infrastructure to help brands expand their reach, optimise operations, and drive growth in a competitive global landscape.

We think like a client because we were once one.

Our team of former in-house marketers, marketplace and commerce managers have lived the client experience. Now, we bring that perspective to Infinity Blue setting high standards, challenging assumptions, and striving for better.

About Us
WHAT THEY SAY

True Partnership

“Communication is outstanding, I always know what they are working on. I could not ask for a better partnership. Infinity Blue is amazing to work with”

AMY NELSON, E-COMMERCE & MARKETPLACES, CLAIRE’S

What We Do

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Marketplaces

We help brands scale across global and regional marketplaces like Amazon, Walmart, and Bol.com. Our expertise ensures maximum visibility, conversions, and growth in competitive spaces.

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Digital Commerce

From performance marketing to eCommerce management, we drive revenue through PPC, affiliates, programmatic, and CRM. We optimise every step of the customer journey for impact and efficiency.

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Social Commerce

We craft powerful brand narratives through content strategy, organic social, PR & influencer campaigns. From digital storytelling to experiential activations, we create moments that drive engagement, loyalty, and lasting brand connections.

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Retail

Expanding into new regions? We navigate the complexities of international retail, guiding brands through market entry, growth strategies, and localisation to build a strong, sustainable presence worldwide.

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Our Tech Partners

We work with industry-leading platforms to accelerate brand growth across marketplaces, e-commerce, social commerce, and digital marketing.

From Amazon and Walmart to Shopify, TikTok Shop, and Google Ads, we leverage the power of these platforms to drive visibility, engagement, and conversions at scale. Whether it’s enhancing your marketplace presence, refining your CRM strategy with Klaviyo, or boosting sales through paid media, we have the expertise to make it happen.

Cross-Border Solutions

BrandGuard

BrandGuard from Infinity Blue offers comprehensive trademark protection by continuously scanning global trademark databases and the internet for potential infringements. It provides automated alerts for new trademark applications and potential conflicts, helping you take timely action to protect your brand.

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Merchant Of Record

Do you want to test a new marketplace or territory, or you would simply prefer for sales to be under our name? Our Merchant of Record (MOR) services make this possible. We will account for all applicable taxes on your behalf and ensure compliance in the country of sale using our experienced local teams.

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Importer Of Record

We can provide full-service Importer of Record (IOR) management of stock imports, either for marketplace fulfilment or ‘self-fulfilment into a designated warehouse, so there are no barriers to prevent you from embarking on your marketplace journey with Infinity Blue.

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Logistics

We use our network of partners to manage your global shipping solutions, working with services such as Fulfilment by Amazon (FBA) and Prime-accredited third-party logistics (3PL), ensuring cost-efficient and timely deliveries to your customers.

Logistics

Retail Opportunities

Rocket Fuel Strategies (Recently Aquired by Infinity Blue Group) is your partner in physical retail. From first listing to national distribution, across grocery, wholesale, travel retail, and beyond.

Led by Daniel Hoare, who has developed commercial strategy for challenger brands that have gone on to scale into some of the world’s biggest retailers, building the pricing architecture, trade plans, and buyer relationships that took them from independent shelves to national distribution.

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Success Stories

Graham’s Natural

Graham’s Natural

19%Conversion Rates Across All Platforms

lights4fun

lights4fun

8.6MOrganic Impressions

Insights & Updates

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TikTok Shop UK Is An Opportunity: Who Is Winning, and Why
TikTok Shop UK Is An Opportunity: Who Is Winning, and Why

Infinity Blue Group Acquires Commercial Growth Partner | Rocketfuel Strategies
Infinity Blue Group Acquires Commercial Growth Partner | Rocketfuel Strategies

What Is TikTok Shop? (And Why It Isn’t Just Another Sales Channel)
What Is TikTok Shop? (And Why It Isn’t Just Another Sales Channel)

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