Why Invest?

Performance marketing ensures measurable, scalable growth by driving targeted traffic and conversions. With PPC, META Ads, and Affiliate Marketing, Infinity Blue has reached the right audience at the right time for clients, as well as optimising campaigns in real-time, and maximising return on investment. These channels provide data-driven insights, helping you refine strategies and achieve sustainable revenue growth.

Pay-per-click (PPC)

Our PPC strategies place your brand at the top of search results, driving high-intent traffic through targeted ads. It helps you capture demand, improve conversions, and scale efficiently by ensuring your brand appears when potential customers are searching for your products.

  • Google Ads management
  • Conversion tracking & bid optimisation
  • Retargeting & audience segmentation

META Ads

Through META Ads we support you in reaching, engaging, and converting audiences on Facebook and Instagram. Using advanced targeting, creative storytelling, and retargeting strategies, we drive brand awareness, customer acquisition, and sales—maximising return on ad spend (ROAS).

  • Full-funnel ad strategies
  • Creative & audience testing
  • Dynamic product ads & retargeting

Programmatic Ads

Programmatic advertising plays a crucial role in brand awareness and retargeting strategies. It allows us to go beyond the traditional platforms like Google Ads or Meta and tap into a wider ecosystem of placements — including display, native, video, connected TV, and even digital out-of-home (DOOH) advertising.

  • Reach the right audience at the right time
  • Automated bidding ensures optimal ad spend
  • Vast network of ad spaces across websites, apps, and video platforms

Affiliate Marketing

Infinity Blue has leveraged affiliate marketing through trusted content creators, influencers, and industry partners to promote our clients. It operates on a performance-based model, meaning you only pay for results—expanding reach, increasing brand credibility, and driving incremental sales.

  • Affiliate recruitment & management
  • Campaign tracking & optimisation
  • Partner network expansion

Our Process

Why Partner with Infinity Blue?

Our team of former in-house marketers, marketplace and commerce managers have lived the client experience. Now, we bring that perspective to Infinity Blue, setting high standards, challenging assumptions, and striving for better.

FAQs

PPC can generate traffic immediately, but performance optimisation takes time. Most businesses see meaningful insights within the first few weeks, with significant performance improvements over 2-3 months as campaigns are refined.

We believe in complete transparency and collaboration when managing your META Ads campaigns. Our goal is to ensure that every ad we create aligns with your brand’s unique identity, tone of voice, and business objectives.

Not at all. While it’s great for scaling reach, programmatic is highly flexible — making it suitable for businesses of all sizes.

It helps your business grow by leveraging a network of partners (affiliates) who promote your products or services to their audience. This performance-based model increases brand visibility, drives targeted traffic, and boosts sales while ensuring you only pay for actual results.

Tech Partners

We connect our clients with leading technology platforms and service partners to integrate data, generate engagement, and drive digital transformation and growth. Our partnerships include Google, META, Awin & Stack Adapt.

Related Case Studies

Case studies
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The Property Franchise Group

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Lights 4 Fun

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WHAT WE SAY

Maximise Impact

“Performance marketing is about precision, scalability, and results you can measure. With our strategies, you’re not just spending on ads, you’re investing in data-driven growth. It’s the most effective way to maximise impact and make every marketing pound work harder for your brand.”

CEDRIC DOUCET, HEAD OF PERFORMANCE

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