Programmatic Ads - Infinity Blue

Why Invest?

Programmatic advertising empowers brands to reach high-value audiences across premium websites, video platforms, connected TV, and even digital out-of-home screens. With automated, data-driven media buying, you can expand your reach beyond Google or Meta and maintain a strong, always-on brand presence. It’s cost-efficient, scalable, and ideal for both awareness and retargeting—driving real impact across the full funnel.

How do we support your growth?

At Infinity Blue, we build full-funnel programmatic strategies that go beyond traditional ad platforms. From CTV to digital billboards, we position your brand wherever your audience is most engaged. Using creative diversification and real-time performance optimisation, we help you stay top of mind—and convert interest into action.

Reach audiences through display, native, video, and DOOH placements.
Retarget users across multiple touchpoints post-visit.
Use behaviour and interest-based data for smarter audience targeting.
Optimise campaigns based on live engagement and impression data.

Digital Commerce Services

Our Platform Partners

We partner with StackAdapt, one of the industry’s leading programmatic platforms. This gives us access to high-quality inventory across display, native, video, CTV, and DOOH. Combined with Google Analytics (GA4) for attribution insights and Looker Studio for real-time reporting, our tech stack ensures precision, transparency, and maximum ROI. View related services:

Performance Marketing

Our Strategic Approach

Audience Planning

We start with in-depth audience research, looking at behaviours, intent signals, and interests. This ensures we target the right users across the most impactful platforms.

Creative Strategy

Each channel demands different storytelling. We develop tailored creatives, static, video, native, or DOOH—designed to perform across formats and devices.

Optimisation

Using StackAdapt’s data insights and our internal benchmarks, we continuously optimise campaigns based on live data, shifting budget to high-performing placements and creatives.

Placement Diversification

We spread your message across multiple environments—from connected TVs to city billboards, to increase visibility and brand recall across every stage of the journey.

Seamless Retargeting

We retarget site visitors with highly relevant messages and use GA4 and Looker Studio to attribute actions, ensuring you know what’s driving conversions.

Why Partner with Infinity Blue?

We’re not just programmatic buyers—we’re performance partners. With a team of former client-side marketers, we understand your goals, pressures, and what a successful campaign truly looks like. Our strategies focus on measurable impact, cross-channel alignment, and always-on brand visibility—designed to fit seamlessly into your broader marketing mix.

Proven track record across e-commerce, CPG, and DTC brands.
Transparent reporting with weekly performance insights.
Experienced in full-funnel and cross-device campaign planning.
Access to high-quality placements via premium programmatic platforms.

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FAQs

How much budget do I need for programmatic to be effective?

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We recommend starting with at least £5,000/month to unlock meaningful data and reach. Larger budgets increase scale and testing capability.

Is programmatic only for big brands?

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Not at all—programmatic is flexible, allowing brands of all sizes to benefit from advanced targeting and premium placements.

How is this different from social or search ads?

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Programmatic reaches users outside of Google and Meta, across CTV, premium publishers, and even digital out-of-home spaces.

Can I retarget people who’ve visited my website?

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Yes—retargeting is a key component. We re-engage site visitors with tailored creative across different programmatic platforms.

What kind of creative formats can we use?

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Programmatic supports display, native, video, connected TV (CTV), and DOOH—letting your brand show up wherever your audience is.

WHAT WE SAY

Be Seen and Remembered

“Programmatic advertising gives brands the ability to be seen and remembered across every screen and surface—not just in search results or social feeds. At Infinity Blue, we use this channel to build full-funnel strategies that amplify reach, enhance recall, and drive real business growth.”

CEDRIC DOUCET, HEAD OF PERFORMANCE

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Programmatic Advertising

Why Invest?

How do we support your growth?

Our Platform Partners