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Infinity Beverage

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Why Invest?

META Ads (formerly Facebook and Instagram) give e-commerce brands unparalleled access to highly targeted audiences across the customer journey. With over 3 billion users and rich behavioural data, META allows brands to reach high-intent customers with precision. Whether your goal is brand awareness, lead generation, or conversions, META Ads are cost-effective, scalable, and offer powerful retargeting opportunities that drive results and boost ROI.

How do we support your growth?

At Infinity Blue, we don’t just run META Ads—we strategically craft campaigns that nurture users from discovery to conversion. Our team blends audience insight, creative execution, and full-funnel strategy to unlock scalable growth and higher ROAS.

  • We use behavioural data to segment high-intent audiences.
  • We test and optimise creative across multiple formats and placements.
  • We structure campaigns for efficiency and cost control.
  • We scale what works using real-time data and insights.
Digital Commerce Services

Our Technology Partners

To power your META Ads campaigns, Infinity Blue leverages best-in-class tools for targeting, tracking, and reporting. We use META Business Manager to run precise campaigns, Google Analytics for attribution, and Looker Studio for real-time performance dashboards. These platforms enable us to deliver transparent, data-led growth for every client. View related services:

PPC
Affiliates
Programmatic

Our Strategic Approach

Funnel-Led Campaign Design

We break down your audience into Top, Middle, and Bottom-of-Funnel groups, tailoring creative and messaging to each stage. This ensures ads resonate based on where the user is in their buying journey.

Data-Driven Audience Targeting

Using META’s AI-driven insights and custom audiences, we target users based on interests, behaviours, and past interactions—ensuring your ads reach the people most likely to convert.

Compelling Ad Creative & Copy

We develop and test engaging ad formats like video, carousels, and reels, crafting copy that speaks directly to your customer’s pain points, desires, and motivations.

Performance Monitoring & Iteration

Every campaign is continuously optimised. We assess performance, identify top creatives, and apply learnings across campaigns to scale profitably and improve ROAS.

Transparent Reporting & Weekly Optimisation Calls

Clients receive weekly updates, live campaign docs, and access to real-time dashboards. Regular strategy calls align actions with your business goals and evolving trends.

Why Partner with Infinity Blue?

At Infinity Blue, our paid social experts have all come from client-side roles—we understand the need for results, accountability, and efficient spend. We act as an extension of your team, bringing insight, creativity, and performance-focused strategy to your META Ads campaigns.

  • Deep expertise across e-commerce, wellness, fashion, and FMCG.
  • Transparent reporting and proactive campaign management.
  • We’ve launched and scaled brands from scratch using META.
  • We treat your ad budget like it’s our own.
About Us

FAQs

We’ll create a data-led forecast based on your goals, audience size, and competition to define a scalable starting point.

Yes. Our team handles creative direction, copywriting, and messaging aligned with your brand tone. You’ll review and approve everything before launch.

We have proven success in e-commerce, beauty, food & drink, fashion, health & wellness, and consumer goods sectors.

We build full-funnel campaigns, with strategies for awareness, engagement, conversions, and retention—based on your goals and audience.

Absolutely. You’ll get real-time dashboards, weekly performance reports, and full transparency into what’s working and what we’re improving.

WHAT WE SAY

Finding what truly resonate

“Meta Ads thrive on creativity backed by data. From testing thumb-stopping visuals to refining audience targeting, we focus on finding what truly resonates with your customers—and scaling it to drive performance.”

BHAKTI PALMER, PERFORMANCE MARKETING EXECUTIVE

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Case Studies

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