Why Invest?

META Ads (formerly Facebook and Instagram) give e-commerce brands unparalleled access to highly targeted audiences across the customer journey. With over 3 billion users and rich behavioural data, META allows brands to reach high-intent customers with precision. Whether your goal is brand awareness, lead generation, or conversions, META Ads are cost-effective, scalable, and offer powerful retargeting opportunities that drive results and boost ROI.

How do we support your growth?

At Infinity Blue, we don’t just run META Ads—we strategically craft campaigns that nurture users from discovery to conversion. Our team blends audience insight, creative execution, and full-funnel strategy to unlock scalable growth and higher ROAS.

  • We use behavioural data to segment high-intent audiences.
  • We test and optimise creative across multiple formats and placements.
  • We structure campaigns for efficiency and cost control.
  • We scale what works using real-time data and insights.

Our Technology Partners

To power your META Ads campaigns, Infinity Blue leverages best-in-class tools for targeting, tracking, and reporting. We use META Business Manager to run precise campaigns, Google Analytics for attribution, and Looker Studio for real-time performance dashboards. These platforms enable us to deliver transparent, data-led growth for every client. View related services:

Our Strategic Approach

Why Partner with Infinity Blue?

At Infinity Blue, our paid social experts have all come from client-side roles—we understand the need for results, accountability, and efficient spend. We act as an extension of your team, bringing insight, creativity, and performance-focused strategy to your META Ads campaigns.

  • Deep expertise across e-commerce, wellness, fashion, and FMCG.
  • Transparent reporting and proactive campaign management.
  • We’ve launched and scaled brands from scratch using META.
  • We treat your ad budget like it’s our own.

FAQs

We’ll create a data-led forecast based on your goals, audience size, and competition to define a scalable starting point.

Yes. Our team handles creative direction, copywriting, and messaging aligned with your brand tone. You’ll review and approve everything before launch.

We have proven success in e-commerce, beauty, food & drink, fashion, health & wellness, and consumer goods sectors.

We build full-funnel campaigns, with strategies for awareness, engagement, conversions, and retention—based on your goals and audience.

Absolutely. You’ll get real-time dashboards, weekly performance reports, and full transparency into what’s working and what we’re improving.

WHAT WE SAY

Finding what truly resonate

“Meta Ads thrive on creativity backed by data. From testing thumb-stopping visuals to refining audience targeting, we focus on finding what truly resonates with your customers—and scaling it to drive performance.”

BHAKTI PALMER, PERFORMANCE MARKETING EXECUTIVE

Related Insights

View All
Infinity Blue Group x Greater Manchester Chamber Of Commerce
Infinity Blue Group x Greater Manchester Chamber Of Commerce

Infinity Blue Group is delighted to announce its appointment as an Approved Supplier to the Greater Manchester Chamber of Commerce (GMCC) as part of the Chamber’s Global Connect initiative.

Walmart Sellers Summit: What’s Next?
Walmart Sellers Summit: What’s Next?

On September 9th 2025, Infinity Blue Group had the privilege of partnering as Gold Sponsors for the debut Walmart Sellers Summit in London. Charles Kochel, our North America CEO summarises his experience and what’s next for Walmart around the globe....

Why Content & Marketplace Teams Must Work Together for TikTok Shop Success
Why Content & Marketplace Teams Must Work Together for TikTok Shop Success

TikTok Shop Success mixes viral content with marketplace mechanics. Brands win when content creators and marketplace teams operate as one.

Case Studies

Case studies
The Property Franchise Group

The Property Franchise Group

56kOrganic Impressions

Lights 4 Fun

Lights 4 Fun

8.6MOrganic Impressions