RETAIL AND WHOLESALE GROWTH

Retail Opportunities, Engineered.

Rocket Fuel Strategies (Part of Infinity Blue Group) is your partner into physical retail. From first listing to national distribution, across grocery, wholesale, travel retail, and beyond.

Let's Discuss

Getting Onto The Shelf Is Hard…

Staying There Is Harder.

Retailers no longer hand out shelf space on potential alone. They want proof of demand, sales velocity, and a partner who can deliver against a trade plan. Infinity Blue Group’s retail practice was built inside FMCG, not around it. We ask the hard questions of your commercial strategy, build the retailer-ready plan, and hold the business to account on delivery, acting as an extension of your team from first conversation to national rollout.

We’ve Sat On The Other Side Of The Table

Because We’ve Built The Brands We Now Get Listed.

Our retail team has led commercial strategy for challenger brands that have gone on to scale into some of the world’s biggest names in consumer goods, building the pricing architecture, trade plans and buyer relationships that took them from independent shelves to national distribution. That experience now sits inside Infinity Blue Group.

Meet The Team

OUR EXPERIENCE

Challenge Limits & Dominate.

“This acquisition has taken the proven and aggressive success model I have built to the world. We are now truly unmatched as a growth engine, and we will set new expectations others cannot achieve.”

DANIEL HOARE, RETAIL & WHOLESALE GROWTH LEAD, INFINITY BLUE GROUP

How We Get You Listed, And Keep You There

1
Retail
Readiness

Pricing reviews, margin analysis, category positioning, and sales presentations.

2
Buyer Introductions

Direct relationships across grocery, FMCG wholesale and independent retail.

3
Wholesale & Distribution

National wholesalers, distributors, hospitality groups and independents.

4
Commercial Governance

P&L ownership, margin modelling, forecasting and trade spend governance.

5
Account Development

Promotional calendars, trade marketing, and ongoing account management.

Proof In Practice

Retail Results, Not Just Retail Promises

Prime Hydration

Globalising World-Leading Consumer Brands

Our retail leadership led the UK localisation of Prime Hydration from pre-launch through to more than £150 million in sales within its first year. Taking on commercial operations, we built the strategy, retail relationships and go-to-market approach that turned Prime into one of the fastest, most talked-about consumer launches in recent UK retail history. It remains one of the defining results in Rocket Fuel’s track record for taking US brands global.

Every Route Into Physical Retail

Grocery Retail

Tesco, Sainsbury’s, Waitrose, Ocado, Asda, Morrisons, Aldi, Lidl, Costco & Regional Groups

FMCG Wholesale

Unitas, Sugro, Booker, Bestway, Dhamecha & Independent Wholesale Groups

Additional Channels

Travel Retail, Forecourts, Events & Festivals, On Trade, Off Trade, Independent Retail

Commercial Governance

P&L Modelling, Margin Analysis, Promotional Planning, Trade Spend Governance

Alani Energy

Growth strategy behind a $1.8bn functional beverage exit.

Our commercial approach helped build the UK strategic market entrance from manufacture through to launch with Kim Kardashian’s endorsed hero sku to £20M revenue in 6-months. This help position the brand for international scale, supporting its rise into a genuine category leader. That trajectory culminated in Alani Nu’s acquisition by Celsius Holdings for $1.8bn.

The Objective Isn’t Just A Listing. It’s The Right Listing.

Phase 1

Commercial Readiness

Pricing reviews, Margin analysis, Retail positioning, Trade marketing plans

Phase 2

Wholesale Expansion

National & regional wholesalers, Distributors, Hospitality groups

Phase 3

Retail
Growth

Premium grocery, Department stores, Travel retail, Food halls

Phase 4

Account Development

Buyer relationships, Promotional calendars, Distribution expansion

Global Reach

Local Relationships

Wherever your brand needs to be on shelf, we already have people in the room.

RETAIL ISN’T STANDING STILL

Neither Are We.

Retailers increasingly expect brands to arrive with proof: demand, loyalty, sales velocity, and social proof, before they’ll commit shelf space. Rocket Fuel Strategies x Infinity Blue Group connects that proof, built through marketplace and digital commerce, directly into retail and wholesale conversations, so brands walk into buyer meetings backed by data, not just a pitch deck.

Start Your Journey

Partner with Infinity Blue Group to accelerate your route into physical retail. Reduce the guesswork, build the right listings, and grow them once you’re in.

Let's Chat

Services

About Us

Insights