How to Get Market Ready to Expand Overseas

Our Global Reach

We help brands build multichannel strategies (DTC, Amazon, Walmart, TikTok Shop, etc.) and provide end-to-end go-to-market services (localisation, logistics, compliance and market entry). Infinity Blue is a global eCommerce expansion specialist – operating in 18+ markets across the globe. For UK companies eyeing international growth, going global offers clear benefits:

Diversify revenue: Reduce dependence on the UK economy by tapping a new customer base
Access high-growth markets: Reach consumers in fast-growing regions (e.g. Southeast Asia, Middle East) where demand is rising
Boost brand equity: A global footprint can enhance brand value and innovation

These advantages come with challenges (different languages, regulations, taxes, logistics), but Infinity Blue’s expertise makes it far more manageable. As your “Global Accelerator Partner,” Infinity Blue guides you every step of the way.

Global eCommerce Trends

International e-commerce is booming. By the end of 2025, global online sales are projected to exceed $6.3 trillion, and 57% of online shoppers have already bought from another country. Emerging regions are growing especially fast – for example, Southeast Asia and the Middle East are posting double-digit annual growth. Shoppers now expect a localised experience (language, pricing, customer service), and mobile/digital payments are surging in markets like Africa and South America. Even traditionally offline regions are catching up: a growing middle class in India is driving unprecedented demand for quality UK goods.

Infinity Blue keeps a finger on these trends. We see UK brands gaining traction in distant markets thanks to better platforms and data tools. For instance, Latin American countries (Mexico, Brazil) are simplifying import rules and expanding online marketplaces, while ethical sourcing is shaping buying habits globally.

By understanding these trends, Infinity Blue helps brands pick the right markets and tactics to capitalise on them.

Steps to Becoming Market-Ready

1. Conduct Market Analysis. Start with deep research: evaluate market size and growth potential, competitive landscape, customer preferences and local regulations. Infinity Blue’s proprietary data tools to produce a Market Approach Plan (MAP) so you know which markets fit your products. For example, we analyse which segments are underserved abroad and what marketing messages resonate locally.

2. Choose the Right Sales Channels. Decide how to sell: direct-to-consumer website, international marketplaces or local retailers. Marketplaces like Amazon, Walmart, TikTok Shop or regional giants (e.g. Takealot in South Africa) offer fast entry and built-in traffic, while third-party distributors or retail partnerships can give broader reach. Infinity Blue helps match your channels to each country’s maturity and shopping habits. For some brands, we launch in multiple marketplaces simultaneously; for others, we start with a flagship DTC site or a single channel.

3. Build Local Partnerships. Partner with on-the-ground experts. This includes compliance consultants (for labelling, ingredients, product registration), logistics providers (for warehousing, freight, returns), digital marketing teams (for local social and search), and distributors or agents who know the market. Infinity Blue has an extensive network – from 3PLs to in-market Amazon teams – so clients can tap local know-how quickly. (For instance, Infinity Blue’s partnership with Massmart connects UK retailers to South African retail shelves.)

4. Protect Your IP and Ensure Compliance. Don’t forget legal basics. Register your trademarks in each country (ideally using the WIPO Madrid System for efficiency), and secure key domain names and social handles in advance. Make sure your products meet local standards (e.g. CE marking in EU, Arabic labelling in UAE) and that you understand VAT, duties or licenses required. Infinity Blue works with legal experts (including our affiliate firm Bird & Bird) to mitigate risks around IP infringement and regulatory hurdles, so your brand stays safe and compliant as you expand.

Following these steps, and leveraging Infinity Blue’s full-service support gets your business truly market-ready.

Top Target Markets in 2025

Infinity Blue has identified several high-potential markets for UK brands in the coming year:

United States: The world’s largest online market remains hugely attractive. It’s English-speaking with enormous consumer spending and a mature eCommerce ecosystem (Amazon, Walmart, DTC). Importantly, UK companies can often use their existing UK entity to sell on US marketplaces (by obtaining a US EIN and having a stateside returns address). Our US office (near Walmart HQ) and US-based fulfilment make it easy to serve American customers.

Ireland: A natural “bridge” into the EU after Brexit. Shared language and culture mean Irish consumers adopt UK brands readily. Ireland offers full access to the EU single market, simple logistics and familiar regulation– it’s effectively a first step into continental Europe.

Germany: Europe’s largest economy and eCommerce market. German shoppers have a high demand for quality Western goods, and the country has excellent logistics and infrastructure. Notably, Germany’s VAT One-Stop-Shop (OSS) simplifies tax for non-EU sellers. Infinity Blue’s local team can advise on EU compliance (EORI, VAT, packaging laws) so brands can hit German marketplaces (Amazon.de, Otto, etc.) quickly.

United Arab Emirates (UAE): A fast-growing Middle Eastern hub with strong UK ties. Dubai and Abu Dhabi offer tax-free zones (so you can hold inventory without a local company), and English is widely used. The UAE’s rising affluent population loves premium and British brands. Infinity Blue helps with local requirements (product registration, Arabic labelling if needed) and can plug into online channels like Amazon.ae or Noon.

South Africa: Africa’s most developed eCommerce market, where Infinity Blue has established local operations. With a population of 60 million, strong logistics (couriers, Massmart retail network) and increasing internet penetration, South Africa is an ideal beachhead for the continent. Our in-country team guides UK brands through local customs, B-BBEE requirements and popular channels (Takealot, Spree, etc.).

Success Stories

Infinity Blue’s track record speaks for itself. For one client launching multiple products abroad, we achieved a 19% conversion rate across all platforms, far above typical benchmarks. Another food brand saw page views jump by 22% in 30 days after launching on two new Amazon marketplaces.

Perhaps most striking, a natural energy drink client enjoyed 400% year-on-year sales growth on Amazon, with a 4.5★ average product rating after our listing optimisations and fulfilment overhaul. Their META ads currently offer an x8 ROAS (return on ad spend) since Infinity Blue took over their paid ads management in April of this year.

These results were driven by our team’s end-to-end management (marketplace onboarding, advertising strategy, inventory/fulfilment and brand protection) – all tailored to each market.

View Case Studies

Get in Touch

Ready to see what global growth looks like for your brand? Book a free consultation with Infinity Blue to assess your market readiness and map out an expansion plan. Whether you’re just exploring opportunities or looking to scale up, Infinity Blue can be your strategic, full-service accelerator.

Contact us today, and let’s discuss your brand’s overseas potential together.