Lights4fun is a leading decorative lighting brand, known for bringing warmth, ambience, and a touch of magic to homes and outdoor spaces. The brand operates with a strong emphasis on seasonal storytelling, using content to inspire customers with creative ways to light up their homes. From Christmas displays to year-round cosy lighting, Lights4fun blends aspirational lifestyle content with practical, high-quality products.
Develop a full-funnel Christmas content marketing campaign designed to engage customers, media, and influencers at every touchpoint.
Content Creation: Produce a diverse mix of video, photography, editorial, and graphic assets to build brand authority, showcase brand personality, and drive meaningful connections.
Event Strategy: Host 3 dedicated events, one for journalists one for influencers, and one for consumers; to amplify reach and deepen engagement.
Storytelling Approach: Create a cohesive campaign that brings ‘Find Your Sparkle’ to life across multiple platforms, boosting brand awareness while reinforcing a positive and authentic brand image.
While building brand awareness was key, ensuring the brand was portrayed authentically and telling the right story was equally important.
Our approach focused on creating assets across multiple content layers, ensuring each area of the campaign was serviced effectively while tailoring content to different success metrics. This included a mix of high-impact photography, video storytelling, influencer collaborations, and PR activations, all designed to deliver a holistic brand experience across organic, paid, and press channels.
Our campaign’s strong storytelling and diverse content assets drove significant reach and consumer interaction, ensuring a memorable festive brand experience.
Content Planning, Production and
Post Production.
Campaign Direction & Management
Organic & Paid Social Content Distribution
Email Campaign Management. and Website Optimisation
Influencer Management
“It’s not just about being everywhere; it’s about showing up in the right way. With Lights4fun, we focused on building awareness through content that felt natural to each platform but always stayed true to the brand. That consistency is what builds recognition, trust and real connection with your audience.”
19%Conversion Rates Across All Platforms
56kOrganic Impressions
