Ecommerce - Infinity Blue

Why Invest?

To thrive in the digital retail space, your online store needs more than just good design—it needs smart, consistent management. E-Commerce Management improves efficiency, automates daily processes, enhances customer experience, and enables data-driven decision-making. Whether you’re scaling operations or optimising conversions, our service ensures your business runs smoothly, adapts quickly, and grows sustainably—without being held back by operational complexity.

How do we support your growth?

We become your dedicated in-house E-Commerce team, managing everything from platform setup and merchandising to app integrations and campaign execution. Using Shopify as our core CMS, we tailor the experience to your brand and business needs—leveraging plug-ins and automation tools to streamline operations, boost conversions, and keep your store updated daily, weekly, and monthly. We handle the heavy lifting so you can focus on scaling with confidence.

Shopify store management tailored to your brand and product range
Integrated tools for merchandising, price updates, and automation
Dedicated support across product launches, promos, and peak seasons
Industry experience across fashion, home, gifting, and FMCG

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Our Tech Stack Partners

At Infinity Blue, we partner with best-in-class technology platforms to optimise every part of your store—from merchandising to fulfilment. Our go-to stack includes Shopify for CMS, Klaviyo for email marketing automation, GA4 for monitoring metrics and Tagalys for intelligent merchandising. These tools allow us to manage stores efficiently while maximising visibility, conversions, and customer satisfaction.

Digital Commerce Services

Our Strategic Approach

Setup & Customisation

We build or enhance your Shopify store to reflect your brand identity, product catalogue, and user experience goals, ensuring scalability and performance from day one.

Daily, Weekly & Monthly Ops

We manage everything from merchandising and inventory updates to content changes, price drops, and product launches, keeping your site fresh, fast, and conversion-focused.

Automation & Integration

We use smart tools like Matrixify, Launchpad, and Parcelify to automate key processes, including bulk updates, promotions, and shipping logic—saving time and improving accuracy.

Merchandising Strategy

Using data-led insights and tools like Tagalys, we place your bestsellers, new arrivals, and seasonal collections front and centre to improve discovery and sales.

Reporting & Optimisation

We provide weekly performance reporting via Shopify, Polar Analytics, and other tools, analysing metrics like AOV, conversions, and inventory levels to improve results continuously.

Conversion Rate Optimisation

As part of our E-Commerce Management service, Infinity Blue includes a full Conversion Rate Optimisation (CRO) audit. This audit evaluates user experience, navigation flow, product page performance, and checkout behaviour to pinpoint friction points. From there, we implement design and UX improvements based on real customer data. The CRO audit is not a one-off—it’s embedded into our ongoing work, ensuring that your store not only attracts visitors but consistently turns them into paying customers.

Maximise Traffic Value: CRO ensures the visitors you’re already attracting are more likely to convert, increasing revenue without needing to increase ad spend or traffic volume.
Improve Customer Experience: A CRO-optimised Shopify store reduces friction, enhances navigation, and creates a smoother path to purchase, leading to higher satisfaction and repeat business.
Data-Driven Growth: CRO leverages analytics and real user behaviour to make smart, incremental improvements that compound over time, boosting ROI and driving long-term sales performance.

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Why Partner with Infinity Blue?

Our E-Commerce experts have all been on the client side—we know what it’s like to manage fast-moving online stores while driving growth. That’s why we embed ourselves like an in-house team, offering strategic guidance and hands-on execution across every element of your E-Commerce ecosystem. We’re proactive, data-driven, and focused on long-term success.

All team members have client-side experience
Flexible, tailored support based on your brand’s goals
Experience across a range of sectors and business sizes
Scalable systems that grow with your business

Meet Our Team

WHAT WE SAY

Focus on your Growth

“Managing an online store shouldn’t slow you down. We handle the operations, so you can focus on growing your brand. From merchandising to CRO, we turn browsers into buyers.”

ALEX BATEMAN, HEAD OF COMMERCE, UK & EU

FAQs

How can E-Commerce Management improve my business?

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It streamlines daily operations, boosts customer experience, enables data-led decisions, and supports sustainable online growth at every stage.

Is E-Commerce Management suitable for small businesses?

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Yes—Shopify and our service model are fully scalable, whether you're managing one product or a catalogue of thousands.

Do I need technical expertise to use an E-Commerce platform?

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No—platforms like Shopify are user-friendly. Plus, we manage the entire system for you, so you don’t have to worry.

How do I choose the right platform for my online store?

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We recommend Shopify based on its flexibility, app ecosystem, and ease of use—but we'll always guide you based on your needs.

Can E-Commerce Management help with marketing my store?

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Yes—built-in tools and integrations support promotions, content updates, social syncs, and personalised customer journeys through tools like Klaviyo.

How much does it cost to outsource E-Commerce Management?

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Costs depend on your store’s size and service level. Contact us for a bespoke quote aligned to your store’s needs and scale.

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Why Invest?

How do we support your growth?

Our Tech Stack Partners