Graham’s Natural, an Australian skincare brand specialising in natural and effective solutions for common skin conditions, sought to expand its international footprint beyond its domestic market.
The brand had established a strong reputation in Australia but needed expertise in scaling into key global digital marketplaces, specifically Amazon UK and Amazon US. The primary objectives were:
We designed a comprehensive marketplace strategy to support Graham’s Natural’s international expansion. Through in-depth market research, our team identified key competitors and demand trends, ensuring a data-driven approach to marketplace onboarding. We optimised Amazon UK and Amazon US storefronts with high-quality product listings, engaging imagery, and compelling descriptions tailored to each market.
To drive growth, we implemented a targeted PPC advertising strategy, leveraging sponsored brand ads to increase awareness and applying data-driven bid adjustments to enhance performance and reduce acquisition costs. Additionally, we’ve collaborated closely with logistics providers to manage FBA replenishment, guided by internal our forecasting. To strengthen brand credibility, we launched a review generation strategy, increasing customer feedback and enhancing product reputation.
Through strategic execution, Graham’s Natural achieved significant growth across digital marketplaces, with measurable success:
Digital Marketplace Integration
Digital Advertising and Audience Targeting
Launched Review Generation Strategy
SEO and Content Strategy
“Quote from Graham’s Natural.”
8.6MOrganic Impressions
400%Year-on-Year Sales Growth
