Marketplaces

Shine+ Drink

Shine+ Drink is an Australian energy drink brand offering better-for-you beverages that blend natural nootropics, vitamins, and botanicals to support mental clarity and focus. With zero sugar and a unique functional formula, Shine caters to health-conscious consumers seeking a smarter alternative to traditional energy drinks.

The Challenge

While Shine had established a strong presence in retail, the brand recognised the growing opportunity in E-commerce, particularly on Amazon Australia. They needed support with:

Standing Out in a Crowded Market: The energy drink scene is saturated with competitors, making it challenging to differentiate and communicate their unique brand story.
Scaling Operations for Global Reach: Managing inventory, shipping logistics, and compliance with marketplace regulations in multiple countries required a scalable solution.
Delivering a Seamless Customer Journey: Their existing e-commerce setup lacked the sophistication needed to cater to diverse audiences and ensure repeat purchases.

Infinity Blue Australia’s objective was to leverage Amazon’s marketplace to enhance brand visibility, acquire new customers, and establish Shine as the leading nootropic beverage in the online space.

The Solution

To help Shine+ Drink achieve its growth goals on Amazon Australia, Infinity Blue Group implemented a strategic and multifaceted approach. We began by fully optimising Shine’s product listings with high-quality imagery, keyword-rich titles, and compelling descriptions to enhance discoverability and improve conversion rates. Alongside this, we developed a robust Amazon advertising strategy, leveraging Sponsored Products and Sponsored Brands to target high-intent keywords and competitor audiences—driving increased visibility and click-through rates.

To further boost performance, we introduced exclusive bundles and time-limited promotions tailored for Amazon shoppers, increasing both average order value and customer loyalty. Shine also made use of A+ Content to create visually engaging product pages featuring infographics, comparison charts, and detailed benefits. Active engagement with customer reviews helped maintain high ratings and trust. By using Fulfilment by Amazon (FBA), Shine ensured reliable Prime delivery, enhancing the customer experience and driving repeat purchases.

400%
Year-on-Year Sales Growth

Expanded international presence

4.5+
Average Review Rating

Top-Ranking Search Results

The Results

Infinity Blues’ strategic approach to Amazon Australia delivered exceptional results:

400% Year-on-Year Sales Growth: Within 12 months, Shine’s Amazon sales quadrupled, making it one of the fastest-growing beverage brands on the platform.
Top-Ranking Search Results: Shine’s products consistently ranked among the top results for keywords like “natural energy drink” and “nootropic drink,” significantly increasing organic traffic.
High Customer Retention & Reviews: The brand maintained an average rating of 4.5+ stars, with thousands of positive reviews reinforcing customer loyalty.
Increased Market Share: Shine established itself as a category leader in the functional beverage space, outpacing traditional energy drink brands in online sales.

Services Delivered

Online Marketplace Integration

E-commerce Website Optimization

Digital Advertising and Audience Targeting

SEO and Content Strategy

Brand Positioning and Storytelling

WHAT THEY SAY

Invaluable Expertise

“The team’s expertise in e-commerce and their understanding of our brand were invaluable. We’ve successfully transformed our e-commerce presence, driving sustainable growth and brand recognition across Australia.”

MARK IRWIN, SHINE DRINKS

Graham’s Natural

19%Conversion Rates Across All Platforms

Lights 4 Fun

8.6MOrganic Impressions

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