Blog

The latest news, insights and updates from Infinity Blue.

4 Step Guide to Enter the US Market: A Guide for E-Commerce Brands

Expanding into the US is a major milestone for growing e-commerce businesses. But without the right setup, navigating US compliance, import regulations, and logistics can feel overwhelming. Here’s a simple, four-step guide to help your brand successfully enter the US market.

Navigating the Cross-Border E-Commerce Boom
Navigating the Cross-Border E-Commerce Boom

Cross-border commerce is booming, with sales already in the multi-trillion-pound range. According to recent forecasts, worldwide e-commerce sales are on track to expand to over £4.9 trillion by 2034. ...

How to Get Market Ready to Expand Overseas
How to Get Market Ready to Expand Overseas

Looking to grow your brand beyond borders? Global expansion isn’t just a buzzword, it’s a powerful growth lever. Here’s how to get market-ready and unlock international success with Infinity Blue as your strategic partner....

Walmart’s 10-Mile Advantage: What It Really Means for Competition
Walmart’s 10-Mile Advantage: What It Really Means for Competition

It’s a phrase that’s often repeated, but rarely unpacked: “Walmart is within 10 miles of 90% of American households.” On the surface, it sounds impressive — but when you dive deeper, it reveals a major strategic advantage that every retailer…...

Infinity Blue: Global Growth Accelerator for International Expansion
Infinity Blue: Global Growth Accelerator for International Expansion

Expanding into international markets presents an exciting opportunity for brands looking to scale. However, the process is often fraught with challenges, such as understanding market nuances, ensuring regulatory compliance, and navigating logistics can be daunting. This is where Infinity Blue…...

What is Content Marketing (and Where Do I Start)?
What is Content Marketing (and Where Do I Start)?

Content marketing is the practice of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Instead of pushing a sales message, content marketing aims to provide useful information, insights, or entertainment that meets…...

Why Content is Not One-Size-Fits-All: The Key to Effective Content Creation
Why Content is Not One-Size-Fits-All: The Key to Effective Content Creation

In today’s fast-paced digital landscape, you’ll hear the phrase ‘content is king’ thrown around! However, the key to creating impactful, engaging content lies not in simply producing a large quantity, but in creating the right kind of content for the…...

The UGC Era: Why User-Generated Content is Dominating Marketing
The UGC Era: Why User-Generated Content is Dominating Marketing

User-generated content (UGC) has become a driving force in modern marketing, reshaping how brands connect with audiences. With consumers seeking authenticity and engagement, UGC offers a powerful way to build trust and credibility. But what exactly is UGC, and why…...