What is Content Marketing (and Where Do I Start)?
Content marketing is the practice of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Instead of pushing a sales message, content marketing aims to provide useful information, insights, or entertainment that meets…...
Why Content is Not One-Size-Fits-All: The Key to Effective Content Creation
In today’s fast-paced digital landscape, you’ll hear the phrase ‘content is king’ thrown around! However, the key to creating impactful, engaging content lies not in simply producing a large quantity, but in creating the right kind of content for the…...
The UGC Era: Why User-Generated Content is Dominating Marketing
User-generated content (UGC) has become a driving force in modern marketing, reshaping how brands connect with audiences. With consumers seeking authenticity and engagement, UGC offers a powerful way to build trust and credibility. But what exactly is UGC, and why…...
(Webinar) Unlocking South Africa: How to Sell Successfully with Takealot.com
Expanding into new international markets can be a game-changer for e-commerce brands. If you’re looking to scale your business in South Africa, there’s one marketplace that stands out above the rest—Takealot.com. With an annual e-commerce growth rate of 14%, South…...
Understanding Amazon: A+ Content vs. Premium A+ Content
In the competitive e-commerce space, leveraging Amazon’s advanced content tools is essential. For brands on Amazon, A+ Content and Premium A+ Content (A++) provide two powerful options for enhancing product listings, boosting visibility, and increasing conversions. This guide will explore…...
Direct Selling Brands on Amazon South Africa: Success Strategies Unveiled
With Amazon settling on our shores in the foreseeable future, we must prepare ourselves for their inevitable launch. We will delve into the strategies that can help your direct selling brand flourish on Amazon, outranking your competitors and attracting a…...
We’re Heading to Gulfood 2025 – dubai
Infinity Blue Group is thrilled to announce our participation at GulFood 2025, the world’s largest annual F&B trade event, taking place in Dubai from February 17-21, 2025. As a leader in helping brands expand into international markets, we’re attending to…...
5 Steps to Defining Your Goals in 2025
As e-commerce continues to evolve, 2025 offers unparalleled opportunities for brands looking to expand their reach through digital marketplaces. But how do you ensure your brand’s strategy is robust and future-ready? By defining clear goals, you can set the foundation…...
Direct Selling Brands on Amazon South Africa: Success Strategies Unveiled
With Amazon settling on our shores in the foreseeable future, we must prepare ourselves for their inevitable launch. We will delve into the strategies that can help your direct selling brand flourish on Amazon, outranking your competitors and attracting a…...
Expanding into New Horizons: A UK Brand’s Journey on Walmart Marketplace
In today’s dynamic retail environment, many entrepreneurs dream of expanding into international markets. Emma, a successful UK retailer, longed to introduce her beloved brand to a wider audience. After discovering the opportunities in the US market through Infinity Blue North…...
