Australia is a highly developed and digitally savvy retail market with strong e-commerce growth. With a projected e-commerce CAGR of 12.7% through 2033, a high internet penetration rate, and a consumer base that embraces omnichannel shopping, Australia presents significant opportunities for international brands looking to expand.

While Australia offers a strong retail landscape, businesses must navigate logistical complexities, regional consumer preferences, and compliance with Australian regulatory standards. Additionally, efficient last-mile delivery and competitive pricing strategies are crucial for success. Infinity Blue provides market entry strategies to help brands overcome these challenges.

Australia has a mix of global and local online marketplaces that brands can leverage, including:

Amazon Australia
eBay Australia
The Iconic – A leading fashion and lifestyle marketplace.
Kogan & MyDeal – Popular for electronics, home goods, and everyday essentials.

Australian consumers value convenience, quality, and sustainability in their purchases. There is a strong preference for fast delivery, with same-day and next-day shipping becoming standard in metropolitan areas. Additionally, loyalty programs and personalised marketing play a significant role in driving repeat purchases.

Infinity Blue offers end-to-end retail support, including market analysis, marketplace strategy, logistics and fulfilment solutions, customer engagement strategies, and regulatory compliance assistance. Our local presence ensures on-ground support tailored to your business goals, helping you scale successfully in the Australian market.