Europe

Infinity Blue Europe offers over 10 years of expertise in cross-border e-commerce, with local offices in Zielona Góra and Katowice providing hands-on support.

Services include marketplace expansion, fulfilment solutions, and customer care, ensuring businesses successfully navigate and thrive in European markets

Poland's e-commerce market is one of the fastest-growing in Europe, with increasing internet penetration and mobile commerce adoption.

Platforms like Allegro, Empik Marketplace, Kaufland Marketplace and Zalando offer businesses access to a well-established customer base, while Poland’s strategic location enables expansion into neighbouring European markets.

Furthermore, a well-developed logistics infrastructure allows for rapid shipping across the entire region.

Polish consumers are generally more price-sensitive and actively seek discounts and value deals, whereas UK consumers tend to prioritize brand loyalty and premium products.

However, this situation is evolving, and in Poland, a growing group of customers is interested in luxury products to showcase their status. A similar situation is occurring in other countries in the region, suchce as Romania, where purchasing power is rapidly increasing.

Additionally, omnichannel shopping is growing in both countries, but Poland sees significantly higher demand for parcel locker deliveries compared to the UK, with their convenience having truly won over Polish customers. Demand for pick-up points is also high.

The top e-commerce platforms in Poland include:

Allegro – Poland’s dominant marketplace and one of Europe’s largest, offering a vast range of products.

Amazon Poland – While present, its growth in Poland is moderate, primarily utilizing Poland as a logistical base for wider European operations.

Empik Marketplace – Ideal for books, electronics, and entertainment, expanding into lifestyle products.

Kaufland Marketplace – Leveraging its strong brand presence and expanding regionally.

Zalando – A leading fashion and accessories marketplace in Europe, popular for its wide selection.

Ceneo – A popular price comparison and marketplace platform, crucial for deal-seeking consumers.

Businesses should adopt an omnichannel approach, integrating both online and offline shopping experiences.

Competitive pricing, free or low-cost delivery, and localised customer service are crucial for success.

Consider local fulfillment options from the outset to meet customer expectations for fast, low-cost delivery using preferred local methods, such as parcel lockers from operators like local lovebrand InPost.

Additionally, leveraging discounts and promotions during major sales events, such as Black Friday, can help drive customer engagement.