Europe

Poland's e-commerce market is one of the fastest-growing in Europe, with increasing internet penetration and mobile commerce adoption. Platforms like Allegro, Empik Place, and Zalando offer businesses access to a well-established customer base, while Poland’s strategic location enables expansion into neighbouring European markets.

Polish consumers are generally more price-sensitive and actively seek discounts and value deals, whereas UK consumers tend to prioritize brand loyalty and premium products. Additionally, omnichannel shopping is growing in both countries, but Poland sees higher demand for pick-up points and parcel locker deliveries compared to the UK.

The top e-commerce platforms in Poland include:

Allegro – Poland’s largest marketplace with over 70 million items sold monthly.

Empik Place – Ideal for books, electronics, and entertainment products.

eBay Poland – A valuable platform for international expansion.

Zalando – A leading fashion and accessories marketplace in Europe.

Ceneo – A price comparison and marketplace platform used by deal-seeking consumers.

Businesses should adopt an omnichannel approach, integrating both online and offline shopping experiences. Competitive pricing, free or low-cost delivery, and localised customer service are crucial for success. Additionally, leveraging discounts and promotions during major sales events, such as Black Friday, can help drive customer engagement.

Infinity Blue Europe offers over 10 years of expertise in cross-border e-commerce, with local offices in Zielona Góra and Rzeszów providing hands-on support. Services include marketplace expansion, fulfilment solutions, and customer care, ensuring businesses successfully navigate and thrive in European markets.