A word from our CEO

Charles has served in leadership positions for some of the most innovative digital commerce businesses in the world. He’s an author and a trusted global influencer in cross-border commerce with a strong relationship with Walmart. Charles leads our North America region along with Walmart International business.

Business Landscape

Due to its massive consumer base, high purchasing power, and advanced retail infrastructure, The US continues to be the most sought-after market in the world. It serves as a global innovation hub, setting trends and driving growth in both traditional and digital commerce. Despite fierce competition, its business-friendly environment and access to capital make it a prime destination for brands looking to break into the market.

  • The US has a population of over 330 million people with high purchasing power.
  • It has a culture of consumerism that drives retail spending.
  • US consumers have more discretionary income than many other nations, leading to increased spending on both essential and non-essential goods.

Retail Opportunities

Maintaining a retail presence requires constant engagement, supply chain resilience, and strategic planning. Infinity Blue North America ensures brands remain competitive and continue growing year over year. We’ve supported brands maintaining distribution into Walmart stores, as well as smaller markets such as Sprouts, Lowe’s & Best Buy, strengthening their positioning as a reliable category leader and enabling clients to focus on innovation and long-term growth.

Digital Marketing for you

The Future is Social

Social commerce is no longer optional on the US market. It’s where brand discovery, product inspiration, and purchasing decisions are happening in real time. Selling on social isn’t just about visibility; it’s about showing up with purpose and making every piece of content count.

We help brands build meaningful, shoppable experiences that feel natural to the platform and personal to the user.

By combining audience-first content strategy with performance-led execution, we turn everyday moments into high-impact conversions, ensuring your brand is not only seen, but shopped.

Market Entry Strategy

Our Partners

As a validated Walmart & Amazon partner, we support brands in expanding in the US market. With our dedicated country leadership and specialised North American team, we help clients navigate marketing, sales execution, and operational success across these markets.

We work with a trusted network of partners to enhance every stage of the journey:

  • Growth & Visibility – Retail media, influencer networks, and advertising solutions.
  • Operational Excellence – Fulfilment, in-store retail partnerships, and logistics.
  • Performance & Insights – Data intelligence, analytics, and rating & review platforms.

Why Choose Infinity Blue North America?

As part of Infinity Blue Group, a global leader in retail strategy with offices across 10 countries, we empower brands to expand in Walmart US, Canada, Mexico, and beyond with region-specific strategies.

Our deep understanding of Walmart Marketplace, Walmart Fulfillment Services (WFS), and digital-first strategies ensures brands maximize visibility, conversions, and profitability.

We navigate the evolving CPG and retail landscape, integrating Amazon, Walmart, TikTok Shop, Shopify, and 60+ global platforms to create a unified growth strategy.

We leverage AI, advanced analytics, and performance marketing to enhance discoverability, pricing strategies, and consumer engagement.

We specialize in navigating trade regulations, logistics, and fulfillment to help international brands break into North America’s competitive retail market.

Aligning with Walmart’s commitment to sustainable sourcing and responsible retail, we help brands meet growing consumer demands for eco-friendly products and transparent supply chains.

Find Us

P.O. Box 8475
Fayetteville
AR 72703
UNITED STATES

Insights

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