Why North America?

Due to its massive consumer base, high purchasing power, and advanced retail infrastructure, the US in particular continues to be the most sought-after retail marketplace in the world. It serves as a global innovation hub, setting trends and driving growth in both traditional and digital commerce. Despite fierce competition, its business-friendly environment and access to capital make it a prime destination for global retailers.

Huge Market, Strong Middle Class & High Disposable Income.

We specialise in helping brands successfully expand into the US retail market. With our expertise, strategic partnerships, and end-to-end retail support, we navigate the complexities of major retailers like Walmart, ensuring a seamless and profitable launch.

  • The US has a population of over 330 million people with high purchasing power.
  • It has a culture of consumerism that drives retail spending.
  • United States consumers have more discretionary income than many other nations, leading to increased spending on both essential and non-essential goods

Hands On Support

Infinity Blue North America offers a unique blend of strategic retail expertise, hands-on client support and white glove service keeping things completely transparent throughout the process, acting as an extension of your team.

As a Walmart-approved Solution Provider, Infinty Blue North America is uniquely positioned to help brands launch, optimise, and scale their presence. Our US headquarters is located just 4 miles from the Walmart Home Office in Bentonville, Arkansas.

How We Support You

Walmart Partnership

As a Validated Walmart International Partner, we support brands in expanding across Walmart, globally. With dedicated country leadership and specialised teams, we help clients navigate marketing, sales execution, and operational success in key international markets.

We work with a trusted network of partners to enhance every stage of the Walmart journey:

  • Growth & Visibility – Retail media, influencer networks, and advertising solutions.
  • Operational Excellence – Fulfillment, in-store retail partnerships, and logistics.
  • Performance & Insights – Data intelligence, analytics, and rating & review platforms.

Ongoing Success

Maintaining a retail presence requires constant engagement, supply chain resilience, and strategic planning. Infinity Blue North America ensures brands remain competitive and continue growing year over year. We’ve supported brands maintaining distribution into Walmart stores, strengthening their positioning as a reliable category leader and enabling clients to focus on innovation and long-term growth.

Why They Matter

Infinity Blue North America understands that the retail landscape is highly competitive, and partnering with top-tier retailers like Walmart, Target, Lowe’s, Sprouts, Macy’s, and Best Buy can provide brands with national exposure, high sales volumes, and strong consumer trust. These retailers cater to diverse industries, ensuring access to mass-market, premium, and niche audiences across physical stores and e-commerce channels, helping brands scale effectively in the US

  • Unmatched Reach & Sales Potential – These retailers dominate their sectors, offering access to millions of consumers both in-store and online.

  • Credibility & Brand Authority – Stocking with established retailers increases consumer trust and elevates brand positioning.

  • Omnichannel Growth Opportunities – With strong digital platforms, these retailers support a seamless blend of brick-and-mortar and e-commerce sales.

Why Partner with Infinity Blue North America?

As part of Infinity Blue Group, a global leader in retail strategy with offices across 10 countries, we empower brands to expand in Walmart US, Canada, Mexico, and beyond with region-specific strategies.

Our deep understanding of Walmart Marketplace, Walmart Fulfillment Services (WFS), and digital-first strategies ensures brands maximize visibility, conversions, and profitability.

We navigate the evolving CPG and retail landscape, integrating Amazon, Walmart, TikTok Shop, Shopify, and 60+ global platforms to create a unified growth strategy.

We leverage AI, advanced analytics, and performance marketing to enhance discoverability, pricing strategies, and consumer engagement.

We specialize in navigating trade regulations, logistics, and fulfillment to help international brands break into North America’s competitive retail market.

Aligning with Walmart’s commitment to sustainable sourcing and responsible retail, we help brands meet growing consumer demands for eco-friendly products and transparent supply chains.

The Future Of Retail

As consumer expectations evolve, brands must embrace key retail trends to remain competitive. Younger shoppers are prioritising sustainability, compelling brands to adopt eco-friendly supply chains and transparent business practices. The rise of omni-commerce means retailers must seamlessly integrate digital and physical shopping experiences to meet consumer demands.

Additionally, shoppers are increasingly valuing high-quality, region-specific products, driving demand for European fashion, Asian electronics, and Latin American specialty foods.

  • Sustainability & Ethics – Younger consumers demand eco-friendly products, ethical sourcing, and transparency, pushing brands to revamp supply chains

  • Omni-Commerce Growth – The blending of online and in-store shopping requires seamless, multi-platform retail strategies.

  • Regional Product Demand – Consumers are increasingly drawn to high-quality goods from specific regions, influencing global retail trends.

Let's Talk Retail in the US

View All
Grow Your Walmart Marketplace Business by Going Beyond Borders
Grow Your Walmart Marketplace Business by Going Beyond Borders

In today’s fiercely competitive global marketplace, expanding your business means thinking beyond borders. For sellers on Walmart Marketplace, Walmart Cross-Border Services offers a seamless solution to import products effortlessly, amplifying your sales potential. Simplified Import Process Make It Easy: Navigating…...

Why it’s a great time for UK sellers to expand into the US market
Why it’s a great time for UK sellers to expand into the US market

With Brexit and increased shipping costs causing headaches for UK businesses selling into Europe, the US is becoming an increasingly attractive destination for expansion. We sat down (virtually) with Infinity Blue CEO, Al Baker and US MD, Charles Kochel, to discuss…...

Expanding into New Horizons: A UK Brand’s Journey on Walmart Marketplace
Expanding into New Horizons: A UK Brand’s Journey on Walmart Marketplace

In today’s dynamic retail environment, many entrepreneurs dream of expanding into international markets. Emma, a successful UK retailer, longed to introduce her beloved brand to a wider audience. After discovering the opportunities in the US market through Infinity Blue North…...