We have pulled everything we know about expanding internationally into a single document. The model UK brands use to enter new markets without burning the first eighteen months on the wrong ones.
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The framework is built for founders, ecommerce directors, and expansion leads at UK brands considering international growth, or already attempting it. It is not a sales document. It is the same decision-making model we use with every brand we work with.
Every IBG engagement starts with an honest conversation. If you would prefer to talk it through rather than read it, we will look at your category, your current channels, your margins, and your international ambitions, and tell you what we think.
Projected global ecommerce by 2034
Of online shoppers already buy internationally
Brands that never reach meaningful international profitability
Markets IBG operates across
Walmart International Strategic Partners globally, IBG is one