Download:
The International Expansion Framework

We have pulled everything we know about expanding internationally into a single document. The model UK brands use to enter new markets without burning the first eighteen months on the wrong ones.

  • Why seven in ten brands never reach meaningful international profitability
  • The five-point model we use to prioritise markets before a single SKU ships
  • The three operational pillars that decide whether a launch sustains or stalls
  • Four regional briefings: US, EU, ANZ, and the rest of the world
  • The risk and compliance traps that compound fastest outside the home market
  • What it means to work with a partner network that already operates across eighteen markets

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How can you benefit from this framework?

The framework is built for founders, ecommerce directors, and expansion leads at UK brands considering international growth, or already attempting it. It is not a sales document. It is the same decision-making model we use with every brand we work with.

Every IBG engagement starts with an honest conversation. If you would prefer to talk it through rather than read it, we will look at your category, your current channels, your margins, and your international ambitions, and tell you what we think.

The Opportunity

$175T

Projected global ecommerce by 2034

57%

Of online shoppers already buy internationally

7 in 10

Brands that never reach meaningful international profitability

18+

Markets IBG operates across

20

Walmart International Strategic Partners globally, IBG is one