Micronutrition is a premium vitamins and supplements brand that launched on Amazon Australia as a new-to-market account with no reviews and underdeveloped assets. Since IBG took over the account, the brand has grown from a standing start into a scaled, repeat-purchase-driven Amazon business – built on compliant, conversion-focused content and a subscription strategy that keeps customers coming back.
Our approach focused on resolving category-specific compliance hurdles while producing A+ Content and listing assets designed to convert a premium, unfamiliar brand into a trusted choice.
New account, new brand: establish Micronutrition on Amazon Australia from zero reviews and zero sales history.
Compliance first: navigate ARTG/TGA-triggered category checks before conversion work could begin.
Build for retention: design a strategy around Subscribe & Save and multi-buy mechanics, not one-off sales.
Our campaign’s strong storytelling and diverse content assets drove significant reach and consumer interaction, ensuring a memorable festive brand experience.
Amazon Marketplace Management
A+ Content & Listing Optimisation
PPC Advertising Strategy
Subscribe & Save Programme Design
Amazon Compliance Case Management
19%Conversion Rates Across All Platforms
8.6MOrganic Impressions
