The latest news, insights and updates from Infinity Blue.
If you’re a seller on Amazon or Walmart, both platforms rolled out major listing updates: Amazon’s SP-API and Walmart’s Omnispec 5.0. The changes are much more than backend housekeeping—they’re fundamental shifts that could affect your visibility, your conversions, and your sanity.
Takealot is at the forefront of South Africa’s booming e-commerce scene, with more businesses embracing the shift online. The country’s leading online marketplace offers incredible opportunities for sellers, but mastering its intricacies can be daunting. Let Infinity Blue help you…...
Content marketing is the practice of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Instead of pushing a sales message, content marketing aims to provide useful information, insights, or entertainment that meets…...
In today’s fast-paced digital landscape, you’ll hear the phrase ‘content is king’ thrown around! However, the key to creating impactful, engaging content lies not in simply producing a large quantity, but in creating the right kind of content for the…...
User-generated content (UGC) has become a driving force in modern marketing, reshaping how brands connect with audiences. With consumers seeking authenticity and engagement, UGC offers a powerful way to build trust and credibility. But what exactly is UGC, and why…...
Our Infinity Blue Marketplaces Managing Director, Frank van den Berg, traveled to Durham to present this webinar with Judith McElhinney at the Department of International Trade.The webinar was very well received by the attendees and so we decided to share the…...
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way…...
