Benchmark Report (Beverage Brands) – Are You Ready for Q4 2025?
14th July 2025
Our Complimentary Benchmark Report provides actionable insights to support you heading into Q4 2025 and the booming functional drinks category.
The UK market is growing at a 7.5% CAGR, driven by health-conscious younger consumers. In fact, 61% of Gen Z now drink wellness beverages (probiotic sodas, adaptogenic energy drinks) regularly. We benchmark leading brands, Tenzing, Trip,Dash, Hip-Pop, so you can see where you stand.
This Free Benchmark Report tells brand owners why it matters: uncover ingredient trends, consumer behaviours, and actionable growth strategies for your Amazon and Shopify channels.
To see a preview and contents page of the Q4 Peak Season Readiness report, click here.
To get a copy of the full Free Benchmark Report and the key takeaways, please complete the enquiry form.
Request The Free Benchmark Report
Market Trends & Brand Highlights
Key findings from our Free Benchmark Report include:
Tenzing: Natural mountain energy drink; now the UK’s 4th largest functional energy brand (#3 in Tesco).
Trip: Botanical CBD drink; fastest-growing soft drink (522% year-over-year) with 88% share of UK CBD drinks.
Dash: “Wonky fruit” sparkling waters (no sugar), focusing on taste and sustainability.
Hip-Pop: Probiotic sparkling soda (living cultures) tapping gut-health trends.
These benchmarks show the power of purpose and content. Brands with stronger SEO and storytelling (like Trip and Dash) dominate search and social media, while others have room to grow.
Relevant Services: SEO, Organic Content, Social Commerce,
Digital Marketing & Growth Strategies
Infinity Blue’s analysis highlights SEO& content as game-changers. Trip gets 8× more search traffic than Tenzing, which means under-indexed brands can win share by optimising site structure and keywords. We recommend refreshing product pages for Q4 with holiday keywords and creating content (blogs, guides) around wellness topics (energy, immunity, gut health).
Paid Media: Experiment quickly: run A/B tests on Google PPC and Meta ads, shifting budget to winning creatives. Use Google Shopping for new SKUs and dynamic Facebook campaigns for retargeting. Build Klaviyo email flows (abandoned cart, new launch) to convert browsers into buyers.
Data & Analytics: We help brands connect every metric to sales. Our team builds unified dashboards (Amazon + site + CRM) to track ROI hourly, reallocate spend if needed, and avoid stockouts during peak season. Data-driven decisions ensure your ads, inventory, and emails hit the mark.
Relevant Services: SEO, PPC, META ads, Email Marketing, Amazon Marketplaces
Why This Free Benchmark Report Matters
In a fast-evolving market, insight is everything. Our free benchmark report combines market data, competitive benchmarks and Q4 action items. You’ll learn how to plan campaigns by Q3, align Amazon and Shopify promotions, and leverage emerging trends (plant caffeine, adaptogens). These strategies, along with Infinity Blue’s guidance, ensure your brand is ready for the holiday rush.
Relevant Services: Shopify Management, Amazon Marketplaces
Final Thoughts
With the busy season fast approaching, functional beverage brands face both a massive opportunity and heightened competition. In our full Free Benchmark report, we share a two-phase strategy tailored to this moment, covering when to lock in logistics, when to launch campaigns, and how to adjust spend in real-time. From keyword shifts to TikTok ad formats, our recommendations are built for brands that want measurable growth.
One brand leading the way is Neutonic. Launched in November 2023, it has sold over 3 million cans in under 18 months and now ranks #1 on Amazon in both Energy Drinks and Grocery. With a recent £2.85M seed round and plans for retail expansion, Neutonic is proving what’s possible when brand, product, and digital performance align.
In a market driven by speed, optimisation, and cross-channel excellence, your next phase of growth needs to be strategic, not reactive. Let us show you how.
Your Growth Partner
Infinity Blue is a 360° eCommerce & marketplaces agency. We manage Amazon & global marketplaces (listings, ads, international expansion), and build/optimise Shopify DTC stores (UX/CRO, web development). Our team also runs Google PPC and Meta campaigns, designs Klaviyo email flows, and performs SEO audits. In short, we integrate every channel: Amazon, Shopify, social, and search into one strategy that boosts sales. We deliver hands-on execution and insights so you never miss a trend or peak-season opportunity.
Relevant Services: Digital Marketplaces, DTC Services, Social Commerce, Retail
Get The Full 26-Page Q4 Readiness Free Benchmark Report
To get a copy of the full report, please complete an enquiry form.
If you want to talk to us about accelerating your growth, you can book some time to speak to our Commercial Lead, Jason Harros, here.
