Email Marketing

Why Invest?

Email marketing can be a highly effective method to turn one-time buyers into lifetime customers for your brand. It allows you to reach large audiences at a reasonably low cost and develop customer relationships by delivering personalised, highly segmented email content that drives traffic to your site, promotes brand awareness, nurtures subscribers, and ultimately increases sales.

How do we support your growth?

We have a track record of not only growing newsletter signup lists, but also the overall database size of our clients through integrating our email marketing strategy with our paid ads and PPC. Targeting wider audiences at the top of the funnel with such ads, we drive traffic to your site, capturing these profiles via specially curated signup forms to nurture these subscribers into long-term customers for our clients via automated flows and campaigns.

We do this by collecting data from various communications channels, including email, social media and websites, and storing the data in one place to make it easy for businesses to access and generate marketing communications off the back of it.

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Certified Klaviyo Partner

As a certified Klaviyo partner, we specialise in maximising performance for e-commerce brands. Our data-driven strategies boost engagement, retention, and revenue through personalised automation, segmentation, and optimised flows.

Access to Exclusive Resources and Training: Benefit from Klaviyo’s comprehensive training materials and dedicated support, ensuring your marketing strategies leverage the latest tools and insights.
Recognition and Credibility: Our Klaviyo Certified Partner status is a mark of excellence and allows us to offer expert email marketing solutions.

Why Invest in Your CRM?

High ROI

With affordable costs and the ability for precise segmentation and dynamic content to be utilised, this helps ensure the content used in email marketing is relevant to each recipient, thereby triggering high click rates and engagement to encourage purchases.

Customer Retention

Retaining an existing customer can be 5 times cheaper than acquiring a new one. Effectively using email marketing can nurture one-time customers into loyal ones through frequent engagement, well-structured Welcome Series and Post-Purchase flows, plus interaction with personalised promotions, loyalty programmes and much more.

Tailored Content

One problem with a lot of marketing is the fact that it cannot cater to everyone all at once. Email marketing can. Through segmenting your entire database, your emails can nurture your subscribers based on what they want to hear from your brand, and when they want to hear it.

Increase In conversions

When it comes to conversions, there isn’t a more powerful channel than email. Research from Campaign Monitor showed that the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from an average social media campaign is around 0.5%.

Why trust Infinity Blue?

We’re a team of former in-house marketers who know what it’s like to sit on your side of the table. That means we understand the pressure to deliver results, stretch budgets, and prove ROI. With Infinity Blue, you gain a strategic partner focused on long-term success.

We create personalised Dashboards for each client, showing everything from the top end numbers, through to segmented custom reports to show how the company is operating from specific angles. We also ensure that our emails are tracked with specific UTM parameters, which assist our Google Analytics reporting.

Our team has run email campaigns for global brands and scale-ups alike.
We report transparently and align every action with your KPIs.
We treat your CRM like it’s our own—with accountability and care.

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FAQ’s

What makes Klaviyo different from other email marketing platforms?

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Klaviyo is built specifically for e-commerce brands. It integrates seamlessly with platforms like Shopify, WooCommerce, and Magento, giving you real-time customer data to power highly targeted and personalised campaigns that drive conversions.

How does your agency use Klaviyo to improve customer retention?

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We implement automated email flows such as welcome series, abandoned cart, post-purchase, and win-back campaigns. These are personalised using customer behaviour and segmentation, helping to build brand loyalty and increase lifetime value.

Will I have access to reporting and performance data?

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Yes. We create custom dashboards tailored to your business goals, giving you real-time access to key metrics like open rates, click-through rates, revenue per email, and performance by segment. We also integrate UTM tracking for seamless reporting in Google Analytics.

Can you migrate us from another platform to Klaviyo?

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Absolutely. We handle full-service migrations from platforms like Mailchimp, ActiveCampaign, or Omnisend, ensuring your data, audiences, templates, and automations are transitioned smoothly and without interruption.

Do you design the emails as well as write them?

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Yes! Our team handles everything from strategy and copywriting to design and build. We ensure your emails not only look on-brand and beautiful but are also conversion-optimised across all devices.

WHAT THEY SAY

Excited for the future

“Working with this team has been a game-changer for us. They didn’t just help us sell more beer; they helped us tell our story to the world. Their expertise in e-commerce and their understanding of our brand were invaluable. We’re thrilled with the results and excited for the future.”

BILL PAYER, NORTHERN MONK

E-commerce Insights

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Why Invest?

How do we support your growth?

Certified Klaviyo Partner