News

The latest news, insights and updates from Infinity Blue.

Why You Should Partner with Infinity Blue

Expanding into international markets presents an exciting opportunity for brands looking to scale. However, the process is often fraught with challenges—understanding market nuances, ensuring regulatory compliance, and navigating logistics can be daunting. This is where Infinity Blue Group steps in. In a recent interview with Matt Fifer at Conversations on Retail, Al Baker, our Global CEO and Co-Founder of Infinity…...

What Amazon and Walmart Just Changed—And Why It Matters to You
What Amazon and Walmart Just Changed—And Why It Matters to You

If you’re a seller on Amazon or Walmart, both platforms rolled out major listing updates: Amazon’s SP-API and Walmart’s Omnispec 5.0. The changes are much more than backend housekeeping—they’re fundamental shifts that could affect your visibility, your conversions, and your…...

(Webinar) Unlocking South Africa: How to Sell Successfully with Takealot.com
(Webinar) Unlocking South Africa: How to Sell Successfully with Takealot.com

Expanding into new international markets can be a game-changer for e-commerce brands. If you’re looking to scale your business in South Africa, there’s one marketplace that stands out above the rest—Takealot.com. With an annual e-commerce growth rate of 14%, South…...

Understanding Amazon: A+ Content vs. Premium A+ Content
Understanding Amazon: A+ Content vs. Premium A+ Content

In the competitive e-commerce space, leveraging Amazon’s advanced content tools is essential. For brands on Amazon, A+ Content and Premium A+ Content (A++) provide two powerful options for enhancing product listings, boosting visibility, and increasing conversions. This guide will explore…...

Direct Selling Brands on Amazon South Africa: Success Strategies Unveiled
Direct Selling Brands on Amazon South Africa: Success Strategies Unveiled

With Amazon settling on our shores in the foreseeable future, we must prepare ourselves for their inevitable launch. We will delve into the strategies that can help your direct selling brand flourish on Amazon, outranking your competitors and attracting a…...

We’re Heading to Gulfood 2025 – dubai
We’re Heading to Gulfood 2025 – dubai

Infinity Blue Group is thrilled to announce our participation at GulFood 2025, the world’s largest annual F&B trade event, taking place in Dubai from February 17-21, 2025. As a leader in helping brands expand into international markets, we’re attending to…...

5 Steps to Defining Your Goals in 2025
5 Steps to Defining Your Goals in 2025

As e-commerce continues to evolve, 2025 offers unparalleled opportunities for brands looking to expand their reach through digital marketplaces. But how do you ensure your brand’s strategy is robust and future-ready? By defining clear goals, you can set the foundation…...

Direct Selling Brands on Amazon South Africa: Success Strategies Unveiled
Direct Selling Brands on Amazon South Africa: Success Strategies Unveiled

With Amazon settling on our shores in the foreseeable future, we must prepare ourselves for their inevitable launch. We will delve into the strategies that can help your direct selling brand flourish on Amazon, outranking your competitors and attracting a…...

Expanding into New Horizons: A UK Brand’s Journey on Walmart Marketplace
Expanding into New Horizons: A UK Brand’s Journey on Walmart Marketplace

In today’s dynamic retail environment, many entrepreneurs dream of expanding into international markets. Emma, a successful UK retailer, longed to introduce her beloved brand to a wider audience. After discovering the opportunities in the US market through Infinity Blue North…...

Grow Your Walmart Marketplace Business by Going Beyond Borders
Grow Your Walmart Marketplace Business by Going Beyond Borders

In today’s fiercely competitive global marketplace, expanding your business means thinking beyond borders. For sellers on Walmart Marketplace, Walmart Cross-Border Services offers a seamless solution to import products effortlessly, amplifying your sales potential. Simplified Import Process Make It Easy: Navigating…...